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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Hatef Yamini

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Top Three Platforms Your Nonprofit Should Use

All the nonprofits I work with have one thing in common: they're working overtime just to keep up with the sheer volume of work on their plates. Adding new tools or tasks to their workload wouldn't make me popular, so I've searched high and low to find things that will increase a nonprofit's productivity at little or no cost.
Along the way, I've found three platforms or programs nonprofits should seriously consider. These suggestions aren't sexy but they're free and they can be very powerful tools. Two of them (SlideShare and YouTube for Nonprofits) go a long way to increasing a nonprofit's visibly in Google searches and who wouldn't want that?
The third, Salesforce, is not very well understood and takes some explanation. But it's an incredible value. In fact it's $15,000 worth of software as a service at zero cost to nonprofits.
So let's dive deeper into each of these:
1. SlideShare

What is it?
Social media for professionals and a place to share presentations online.
Why is it important?
You've probably heard of SlideShare by now or even watched a presentation or two. But I don't see many nonprofits taking advantage of this platform. One reason might be that the audience on SlideShare is mostly comprised of business and IT professionals.
I can see why this would make nonprofits shy away from SlideShare. But that doesn't mean nonprofits can't begin to use it. For one thing, it's a powerful search engine optimization tool. It's also experiencing explosive growth - over 100% growth over the past year.

According to Rashmi Sinha, the CEO, SlideShare is the worlds largest professional sharing community. SlideShare gets 28 million unique visitors per month and 80 million unique page views per month. The average time on site is 8 minutes (that's a lot) with an average of 20 slides viewed per visit. All of this translates into a lot of search engine visibility - meaning your nonprofit's slides could show up on Google searches for your keywords if you optimize the keywords for your slides.

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  Topics: Social Networking, Technology, Trends

Knowmore.org Firefox Extension Empowers Consumers

I had the pleasure of meeting the people behind Knowmore.org, the nonprofit that let's you vote with your wallet.  Knowmore developed a Firefox extension that lets consumers make better choices about the products they purchase.  By exposing corporate abuse, knowmore.org empowers individuals to make a difference by changing the way they choose to spend their money.

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  Topics: Misc., Technology, Online Organizing

Bring Your Idea to Life at Social Actions Wiki

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Insider's Guide to Video and YouTube for Nonprofits

YouTube is one of the most popular sites on the Internet, reaching about 20% of Internet traffic daily according to Alexa rankings. 

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  Topics: Video, Technology, Online Marketing

Nonprofit CRM Trends Plus How to Choose an eCRM

Ever since I started using Salesforce, I've been fascinated by CRMs and their power to manage information. CRM--short for constituent relationship management--might simply be called a database, but to nonprofits, CRMs are much more than that. Today's providers offer everything from communications to fundraising.

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  Topics: Online Fundraising, Online Advocacy, Technology

Three Keys to Successful Online Campaigns

Campaigning online.  Much has been said about it, but it’s never decisive. I will now give you the plain and simple answer.

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  Topics: Email Marketing, Online Advocacy

Social Actions: How to Pitch Yourself in Two Minutes

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  Topics: Misc., Online Marketing

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