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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Neal Gorenflo

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Case Study in Collaboration: Youth Policy Action Center

Just wanted to let y'all know that Care2 has a great new partnership with Youth Policy Action Center (YPAC) - check out the amazing work they're doing with 100 nonprofits dedicated to mobilizing support for forward-thinking youth investment policies.

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  Topics: Care2 News

The Value of Planning Your Communications Strategy

I'm always heartened when a client makes a Care2 media buy from me as part of a comprehensive e-mail communications plan. Why? Mostly because I'm more confident they'll get a good ROI on their investment and therefore return to do business with me another day. So it's well worth mentioning a recent article by Dottie Hodges, Nonprofit Practice Lead of Northridge Interactive, about how to plan an e-mail communications strategy. I particulary like point three in her article which urges nonprofit communications professionals to develop a communications calendar. A communications calendar ensures the right frequency of communication and literally keeps all internal stakeholders on the same page. And let's not forget point five about testing. As Agata pointed out in a recent post, organizations should even test to discover for themselves the best day of week and time of day to send messages to their constituents.

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  Topics: Email Marketing

What Do You Get When You Cross IAF with NOI?

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  Topics: Online Organizing

Heavy Internet Users Love Nonprofits

OK, love may be too strong a word, though heavy Internet users are more "favorably disposed " toward nonprofits than lighter users, according to a recent survey by Harris Interactive reviewed on Beaconfirewire, a really sweet blog I follow by Beaconfire Consulting.

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  Topics: Online Marketing

Effective subject lines - tell 'em what you're gonna tell 'em

Olga Woltman at M & R Strategic Services just e-mailed me a recent study by MailChimp about subject lines.  In her words:

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  Topics: Marketing Research

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