Care2's Digital Engagement Blog

In part 1 of this series, we discussed how to correctly install your Google Analytics. Now in part 2, we will cover how to establish which key performance indicators (KPI's) you'll be using to measure success. This is the most important part of your web analytics. Which KPI's your nonprofit organization ultimately uses will depend heavily on its goals and the goals of your website (your site does have a purpose, right?!?).

Thank you to everyone who attended last week's Growing Your Online Communities and Getting Them to Give Online (and Off) webinar hosted by Care2's Eric Rardin. In case you couldn't join us or want to catch something you missed, you can still view a free replay of the webinar in its entirety here.

Network Solutions is hosting a star-studded, free video conference on new and affordable ways small business and nonprofits can benefit from the internet on Oct. 29. While we assume frogloop readers stay pretty up-to-date on online marketing, just a look at the brainpower that will be speaking at the conference might make registering worthwhile. Some of the notables include:

Continuing our coverage of the power of online video for nonprofits, we wanted to point you to a cool series of videos released by See3 Communications as a beginner's guide to online video.

Nonprofits take note: Google Analytics software application has shattered previous barriers to analyzing and optimizing websites. No longer do you have to spend thousands of dollars a year to track how visitors interact with your website.