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| Source: DogooderTV Web site |
As you might already know, YouTube provides internet surfers with all kinds of random videos. It's probably the only place where you can find video clips of last night's tv shows, a home video of a youth baseball game, and a video of a shrimp on a treadmill-- all within a few clicks of each other. Yes, that last clip is available and the original posting was viewed over one million times!
Anyway, several nonprofits looking to explore new ways to promote themselves have uploaded videos on YouTube. The problem lies in the clutter. Videos from nonprofits get mixed in with the aforementioned videos, and reaching the target audience becomes a challenge.
Enter See3 Communications and their new Web site: www.Dogooder.tv. DogooderTV provides nonprofits with a platform to post up to 100MB of video online for free. If an organization wishes to post more, they can do so for a small fee. And if you don't have a promotional or informational video? , See3 will create new videos for your specific organization for a fee.
In an interview with Michael Hoffman, CEO of See3, he said, "Once emotionally hooked by watching their (non-profits') videos, the audience will be able to act – to donate, sign-up or learn more." Dogooder's goal is to grow a new generation of interested, engaged, and philanthropic volunteers. The Web site is still a work in progress. An alpha version of the DogooderTV has been up since February of 2006, and they plan to launch their beta version sometime in the next month.
However, anticipating what sort of video will take off and go viral isn't easy (a shrimp on a treadmill?), but the potential is worth exploring. Check out a couple of other articles we've posted about viral videos...
Does saying it's Viral Make it so?
Think Like a Designer: Viral Video and Paradox
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