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Allyson Kapin 4 min read

Webinar Recap: Connecting Advocacy to Fundraising

On Tuesday, Care2’s Justin Perkins moderated the webinar Connecting Advocacy to Fundraising for Maximum Impact. Steve Daigneault, former Internet Director for Amnesty International, and Blackbaud’s Mark Davis discussed how activists on nonprofit’s email list are seven times more likely to donate money to organizations than non-activists are. However, according to M&R’s eNonprofit Benchmark study, 61% of online activists take action one-time. This is why nonprofits need to identify and cultivate super-activists. The best strategies to hook activists and turn them into donors are to:

  • Tell compelling stories that inspire people to take action and donate.
  • Be relevant and timely. No one pays attention to old news.
  • Tie action items and appeals to specific news. This can yield double the response rate.
  • Follow up with constituents. Show success and movement
  • Integrate advocacy and fundraising. For example, after someone signs a petition, send them to a landing page containing a short and sweet fundraising appeal with different donation levels. Amnesty International tested this approach and raised $13K verses sending out a traditional fundraising appeal which only raised $6K within the same time frame.

 Click here to download the entire presentation or you can view and download the slides via slideshare below.


Allyson Kapin

Allyson has been named one of "Top Tech Titans" by the Washingtonian, one of the Most Influential Women In Tech by Fast Company, and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. As Founding Partner of Rad Campaign, she leads the firm's client and online strategic services. For over a decade Allyson has helped non-profit organizations and political campaigns create dynamic and award-winning websites and online marketing and recruitment campaigns. She works side-by-side with her clients to meet their web needs and maximize their online effectiveness to create real world impact.