Did you know that in 2011, 16% of new donors gave via online gifts, up from 9% in 2007? Or that the median revenue per donor for multi-channel supporters was $228 compared to $89 for offline and $113 for online donors? These were just a couple of the great statistics that panelists Teresa Weaver, of OMP and Erica Gulseth, of Earth Justice presented on the recent Care2 webinar “Bring it On! Getting Started with Multi-Channel Fundraising”
In addition to the terrific stats and resources the panelists shared, Gulseth also discussed Earth Justice’s online fundraising success in raising $1.2 million and how their fundraising increased 40% by using multiple channels to reach their donors.
Earth Justice has been working on refining and testing their cross-channel integration efforts by:
Refining online list growth efforts
- Advocacy-based list growth via Care2's lead generation and list growth services.
- Email appends
- Cross promotion with other groups
They have also been timing campaigns around issues or around offline efforts. For your nonprofit that could be acquisition mailing and telemarketing campaigns or whatever other offline promotions and marketing you are doing.
Check out the multi-channel fundraising webinar recording or the slides below.