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Allyson Kapin 3 min read

Presentation: Getting Started with Multi-Channel Fundraising

Did you know that in 2011, 16% of new donors gave via online gifts, up from 9% in 2007? Or that the median revenue per donor for multi-channel supporters was $228 compared to $89 for offline and $113 for online donors? These were just a couple of the great statistics that panelists Teresa Weaver, of OMP and Erica Gulseth, of Earth Justice presented on the recent Care2 webinar Bring it On! Getting Started with Multi-Channel Fundraising

In addition to the terrific stats and resources the panelists shared, Gulseth also discussed Earth Justice’s online fundraising success in raising $1.2 million and how their fundraising increased 40% by using multiple channels to reach their donors.

Earth Justice has been working on refining and testing their cross-channel integration efforts by:

Refining online list growth efforts

They have also been timing campaigns around issues or around offline efforts. For your nonprofit that could be acquisition mailing and telemarketing campaigns or whatever other offline promotions and marketing you are doing.

Check out the multi-channel fundraising webinar recording or the slides below.


Allyson Kapin

Allyson has been named one of "Top Tech Titans" by the Washingtonian, one of the Most Influential Women In Tech by Fast Company, and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. As Founding Partner of Rad Campaign, she leads the firm's client and online strategic services. For over a decade Allyson has helped non-profit organizations and political campaigns create dynamic and award-winning websites and online marketing and recruitment campaigns. She works side-by-side with her clients to meet their web needs and maximize their online effectiveness to create real world impact.