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Allyson Kapin 7 min read

Webinar: Connecting Advocacy to Fundraising


Did you know that activists on your nonprofit’s email list are seven times more likely to donate money to your organization than non-activists are? Make sure you start 2010 off right by adopting the latest best practices for online advocacy as a proven strategy to recruit and retain donors, while advancing your mission.


Join advocacy and fundraising consultant Steve Daigneault, former Internet Director for Amnesty International, and Blackbaud’s Mark Davis for a free, 1-hour webinar on Tuesday, January 26th about optimizing online advocacy to boost fundraising results. The moderator will be Justin Perkins, Director of Nonprofit Services at Care2, the 12 million member online social network of “do-gooders” used successfully by hundreds of nonprofit organizations to recruit loyal donors and advocacy supporters.

 Get real world examples of dos and dont's and learn:

·      Key benchmarks and trends for online advocacy and fundraising campaigns;
·      The data and psychology of connecting advocacy and fundraising;
·      New strategies to turn activists into donors in 2010;
·      And more…. 

Connecting Advocacy to Fundraising

Tuesday, January 26, 2010 at 2 pm EST.

We have a limited amount of webinar lines, so please take a moment to sign up now. It's free.

About Our Presenters:
Mark Davis:
Mark is the Director of Technical Solutions at Blackbaud. He has worked directly with many of the largest nonprofits in the industry, such as American Heart Association, Big Brothers Big Sisters of America, and Arthritis Foundation, helping to deploy online fundraising solutions. As one of the original architects of Friends Asking Friends technology, he has actively participated in the development of the Blackbaud Sphere™ product. He received a bachelor’s degree in engineering from Duke University and a master’s degree in engineering from Stanford University.


Steve Daigneault: Steve is Vice President of eCampaigns at M+R Strategic Services. He uses his 15 years of experience as a grassroots organizer, communications specialist and online strategist to work for M+R clients including the Save Darfur Coalition, the American Cancer Society and U.S. Fund for UNICEF.  Before coming to M+R, Steve served as Managing Director for Internet Communications at Amnesty International USA, where he developed an email strategy that nearly tripled Amnesty’s list in less than three years; launched award-winning campaign micro-sites; and helped grow Amnesty’s online fundraising program, even amid the September 2008 stock market crash.  Steve has also worked as a consultant and strategist for the U.S. Holocaust Museum, Aspen Institute, Audubon Society, SaveOurEnvironment.org, Opportunity Agenda and the United Nations Association.

Justin Perkins (Moderator): Since 2006, Justin has worked with Care2 to help over 120 nonprofits and socially responsible brands customize strategic campaigns to reach Care2's audience of 12 million members and to leverage Care2's audience to reach other networks. He also develops new tools to help nonprofits with marketing and fundraising, and frequently speaks at nonprofit conferences about social media strategy and online marketing. Justin launched the popular nonprofit blog, frogloop.com, for Care2 in 2006 as a way to share cutting edge case studies and best practices for nonprofit online marketing.

You should follow Frogloop on Twitter.




Allyson Kapin

Allyson has been named one of "Top Tech Titans" by the Washingtonian, one of the Most Influential Women In Tech by Fast Company, and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. As Founding Partner of Rad Campaign, she leads the firm's client and online strategic services. For over a decade Allyson has helped non-profit organizations and political campaigns create dynamic and award-winning websites and online marketing and recruitment campaigns. She works side-by-side with her clients to meet their web needs and maximize their online effectiveness to create real world impact.