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Allyson Kapin 8 min read

Turbo-charge your Fundraising

Have you ever wondered how your nonprofit can get more from your online fundraising? What do you do with those thousands of warm leads that the online environment can create so effectively? Call them! Nonprofit organizations have discovered that online channels and the telephone are a 'killer combination' when it comes to fundraising and deeper engagement with supporters. 

Join experts Deanna Bickford of Stratcom, Leslie Karp of Defenders of Wildlife, Michael Johnston, President and CEO of HJC New Media and Eric Rardin of Care2 for this informative webinar on April 6th at 2PM EDT that will explain how nonprofit organizations are leveraging the telephone to deepen the fundraising and campaigning relationships with supporters. Whether you're a small organization to a big one - this webinar will outline a myriad of ways to properly leverage this 'killer combination'. We'll show you with real case studies: 
 1. How the telephone can be used to get personal page registrants to raise more money. In fact, we'll show you how a 2.5 minute phone call helped one organization raise an additional $200 per registrant. 

2. How to construct the perfect online campaign form to capture not only more telephone numbers but get a large number of your online activists to give permission for you to subsequently call them and get them to become profitable donors. 

3. How to profitably call and convert online activists to become single and monthly donors to your organization. 

Turbo-charge your Fundraising

Tuesday, April 6, 2010 at 2 pm EDT.  Register Now!

We have a limited amount of webinar lines, so please take a moment to sign up now.  It's free!   

By the end of this session you will: 
         • Appreciate the advantages of using the phone to build donor loyalty; 
         • Understand the ROI of combining the phone and online channels to raise money and campaign more effectively; 
         • Be able to choose the right technologies to best combine online and phone fundraising; 
         • Understand how the phone and online are combined differently for pledge based fundraising; online activism; and asking for single vs. monthly gifts;

About the Presenters:

Deanna Bickford: Deanna has managed several fundraising and communications accounts at Stratcom and currently works from London (UK), providing support to clients such as Global Campaign for Climate Action, Sierra Club, and the Marine Stewardship Council.  Deanna has taught direct marketing at Humber College (ON, Canada) and has led communications and fundraising workshops for a wide range of audiences.  She adds depth to Full Citizen's team with years of direct marketing experience and tried-and-true strategies for supporter engagement.  She received her Master's (M.A.) from York University and holds a CFRE (Certified Fund Raising Executive) designation with the Association of Fundraising Professionals (AFP). 

Leslie Karp: Leslie brings many years experience and a unique blend of data management and creative strategy to non-profit fundraising. For the past three years, Leslie has led multiple successful fundraising programs for Defenders of Wildlife. Under her management, Defenders of Wildlife’s Wildlife Guardian monthly giving program has grown by more than 35% in active donors and more than 32% in revenue and is a DMAW MAXI award winner in the multi-channel marketing category.

Previously, Leslie was a part of NARAL Pro-Choice America's membership fundraising team and has also worked as a grant writer and researcher.

Michael Johnston: Michael is the president and founder of HJC Consultants and HJC New Media. He is also co-founder of the Washington, DC based legacy company, The Legacy Giving Group and is New Media Partner with the Dutch based company, Delphi and the French based company, Optimus. 

He has been a fundraiser for 20 years and has worked with hundreds of organizations in Canada, the U.S., Europe, Latin America and Asia Pacific.   

Mike is an expert in direct response fundraising innovation – especially in the use of new technologies like the Internet.   Mike was an instrumental, founding board member of the Washington based Ephilanthropy Foundation, and was its first Education Committee chair. He was a founding Board Chairman of Globelot, the first Internet lottery created in partnership with CARE International, Human Rights Watch, World Wildlife Fund, and the International Federation of Red Cross and Red Crescent. 

Eric Rardin: Eric currently helps nonprofits recruit passionate supporters from Care2.com. Care2 is an online social network of over 12 million people worldwide who want to make a difference in causes they care about. Prior to joining Care2 Eric designed and executed integrated advocacy campaigns for environmental nonprofits for more than seven years.



Allyson Kapin

Allyson has been named one of "Top Tech Titans" by the Washingtonian, one of the Most Influential Women In Tech by Fast Company, and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. As Founding Partner of Rad Campaign, she leads the firm's client and online strategic services. For over a decade Allyson has helped non-profit organizations and political campaigns create dynamic and award-winning websites and online marketing and recruitment campaigns. She works side-by-side with her clients to meet their web needs and maximize their online effectiveness to create real world impact.