Allyson Kapin 4 min read

The She Spot: Best Practices in Marketing to Women Webinar

Did you know that:
•   women control two-thirds of all wealth in the U.S?
•   women make 80% of all household purchasing decisions?
•   women donate twice as many to charities as men do?

If your nonprofit is not actively marketing to women and recruiting them, your organization is missing out on major fundraising opportunities. Join Fenton’s Lisa Witter, author of The She Spot, and Morra Aarons-Mele of Women Online for a free, 1-hour webinar on Thursday, February 25th on best practices for recruiting and retaining women donors. The moderator will be Michelle Coyle, Director of Nonprofit Services for Care2, the 12 million member social network of “do-gooders” used successfully by hundreds of nonprofit organizations to recruit loyal donors and advocacy supporters.

The She Spot: Best Practices in Marketing to Women
Thursday, February 25th, 2010 at 2 pm EST

We have a limited amount of webinar lines, so please take a moment to sign up now. It's free.

About the presenters:
Lisa Witter Lisa is the Chief Strategy Officer for Fenton Communications. She is an experienced for-profit executive, social entrepreneur, communications strategist, author, blogger and social commentator with expertise in the nonprofit sector, philanthropy, politics, women’s issues, social marketing, new media, international affairs, corporate social responsibility, and leveraging pop culture for social change. Lisa is the co-founder of She-Source.org, and co-author of The She Spot: Why Women Are the Market for Changing the World – And How to Reach Them.

Morra Aarons-Mele Morra is the founder of Women Online, and utilizes social media strategies to help employers, employees and communities connect with women. She also consults with leading organizations on how women can use the internet for professional and personal development. She is the author of the upcoming “Women and Leadership in the Digital Age,” part of the new Sage Encyclopedia of Women and Leadership. Morra writes for BlogHer.com, MomsRising, the Huffington Post, and guardian.co.uk.

Michelle Coyle (moderator) Michelle is the Director of Nonprofit Services at Care2, where she helps nonprofits customize strategic campaigns to reach Care2’s membership of over 12 million.

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Allyson Kapin

Allyson has been named one of "Top Tech Titans" by the Washingtonian, one of the Most Influential Women In Tech by Fast Company, and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. As Founding Partner of Rad Campaign, she leads the firm's client and online strategic services. For over a decade Allyson has helped non-profit organizations and political campaigns create dynamic and award-winning websites and online marketing and recruitment campaigns. She works side-by-side with her clients to meet their web needs and maximize their online effectiveness to create real world impact.