It's not enough to build a Facebook Fan page or throw an account on Twitter - you need a strategy. And if you're not using an integrated approach, with email as part of that strategy, you're probably missing out on some huge opportunities to develop deeper engagement, identify superactivists and superconnectors, and use a network-centric approach to grow and cultivate your community more efficiently. Join Alan Rosenblatt, Associate Director of Online Advocacy at Center for American Progress Action Fund, Garth Moore, Internet Director at 1Sky, and Justin Perkins, Director of Nonprofit Strategy at Care2 for a discussion about cutting edge integrated social media strategies . Alan will discuss some of the latest techniques he has used for building community and cultivating superactivists at the Center for American Progress, and Garth will share a case study of using Care2's new Social Network Tracker Data tool to rapidly grow 1sky's Facebook and Twitter fan base via email campaigns, and identify and cultivate some of the highest-performing activists - both online and offline - in the process.
Cutting Edge Integrated Social Media Strategies
When: Tuesday, September 28th, 2010 at 1:30 PM Eastern Time.
We have a limited amount of teleconference lines, so please take a moment to sign up now. It's free.
About the Presenters:
Alan Rosenblatt, Associate Director for Online Advocacy, Center for American Progress Action Fund: Alan is also a founding team member of Media Bureau Networks, a pioneer in streaming media services; a contributing editor to PoliticsOnline.com; serves on the editorial boards of several scholarly journals dedicated to the study of the Internet, politics, and government; and is a member of the Board of Directors for E-Democracy.org. He taught Political Science at George Mason University for nine years, where, in 1995, he launched the first-ever cyberpolitics course. With MBN, he webcasted live coverage of the 2000 presidential conventions. In 2001, he served as Vice President for the Online Advocacy Services division at Stateside Associates. From 2003 to 2005 he served as Director of Training Programs at e-advocates.
Garth Moore, Internet Director, 1Sky: Garth brings almost a decade of experience developing, coordinating and implementing online campaigns within fast-paced and collaborative environments. At diverse organizations such as the ASPCA and the ACLU, Garth created successful movement-changing initiatives that integrated his knowledge of communications, developing technologies, and fundraising to translate online activity to offline action. Garth's efforts as the Senior Director of Internet Communications at the ASPCA provided significant organizational revenue, increased capacity, and established the organization at the leading edge of nonprofit communications and Web strategy. Most recently, Garth played an instrumental role as Managing Director of Interactive Services at Changing Our World, Inc. developing e-philanthropy and social media strategies for nonprofit clients. He also produced onPhilanthropy.com and wrote for onLine, a nonprofit technology blog. Garth has been a panelist at several NTEN National Technology Conferences and has served on Convio's Partner Advisory Board and the DMA's Nonprofit Federation Board.
Justin Perkins, Director of Nonprofit Services, Care2: Since 2006, Justin has worked with Care2 to help over 100 nonprofits across a wide variety of issues customize strategic campaigns to reach and recruit millions of supporters from Care2's 12 million members. He launched the nonprofit marketing blog, frogloop.com as a way for Care2 to share case studies and best practices for nonprofit online marketing, advocacy and fundraising, and he developed one of the first social network ROI calculators to help nonprofits plan and evaluate their social media efforts. He is passionate about helping nonprofits use a data-driven, efficient approach to online marketing.
Justin has an MBA from the University of Colorado and in addition to working a variety of jobs ranging from picking organic peas to writing a book on the use of networks at the National Defense University, Justin has a passion for international development and indigeneous rights through studies in Brazil and South Africa where he helped start a human rights nonprofit for Pygmies in Congo called Afrique Profonde. Justin volunteers on the Strategy Committee for the Boulder Farmers Market, served on the Board of Prevent Human Trafficking, and enjoys climbing peaks, trail running, skiing, and selling his original, flavored roasted nuts at the farmers markets on the weekends in Boulder, Colorado.