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Allyson Kapin 10 min read

Ten Panels to Vote for at the NTC14 Conference

Over 350 sessions were submitted to the NTC14 conference to be held March 13th - March 15th in Washington, DC. You have until 12AM tonight to vote for your favorite sessions in tracks such as communications, fundaising, IT, and leadership. Check out Frogloop's top 10 picks.

1. 50 Shades of Gray: Social Media Ethics

Have you encountered an ethical dilemma while implementing social media? For example, is it ever ethical to ask a consultant or volunteer to represent the organization online? What about checking a candidate’s profile on LinkedIn during a recruitment process? In this highly interactive session, we’ll explore the world of social media ethics through case studies and scenarios. Together we’ll explore ethical frameworks, real-world situations, and integration with social media policies.

2. Visualize This! Data Visualization Tools, Techniques, and Uses for Social Change 

Memos, metrics, newsletters, and reports: Are you suffering from information overload? Data visualization—or dataviz—can captivate, communicate, and engage your colleagues, supporters, and donors. The session will begin by setting the stage: What is dataviz? Why do our brains crave images over text? Next, we’ll inspire you by sharing a plethora of awesome charts, dashboards, data placemats, charts, and more. Finally, we’ll send you off with a toolkit of our favorite resources.

3. What Old School Hip Hop Teaches us About Content Marketing

Generation Y was born and raised on Hip Hop culture—which began in the 1970s in New York City and has flourished from the 1980s through today. There are several marketing and communication lessons to be gleaned from a movement so closely linked with this up-and-coming generation. Explore four elements of Old School Hip Hop that will inspire your association to strategically develop compelling content such as blog posts, e-books, videos and infographics—that are sure to connect with and engage yo.

4. Data is Not Magic

Welcome to the age of big data. According to IBM, “90% of the data in the world today has been created in the last two years alone.”

Is all this data really leading to the promises espoused by the big data evangelists, or are our insights buried in a sea of useless noise?

We will look at the critical role that data visualization continues to play for nonprofits and how to tell stories that mix information rich data with human stories to produce powerful narratives.

5. 50 Live Online Tests -- What Worked and What Didn't

In this session we’ll explore the question of where you should begin a testing program, and how do you invest limited resources in the most valuable tests. We’ll present results from over a dozen different live experiments in the nonprofit digital arena, offering key insights to help inform decision-making. Tests presented will include design, copy, and strategic approach focused on increasing audience retention and growth, audience engagement, and audience conversion.

 

6. Niche Social Networks: How to Engage When the Community is Everywhere

There are more social networks now than ever, and this growth shows no sign of slowing. Every time you turn around, another network has sprouted up. For nonprofit communicators trying to connect, foster community, and keep up with audience trends, this can feel like a game of whack-a-mole you can't win. Pinterest, Tumblr, Instagram, Snapchat, Quora, Reddit, Medium...where should you invest your time? This session examines the ways nonprofits have successfully leveraged networks and how you can use niche networks to engage your community and advance your mission.

7. My Web Developer is from Mars and My Marketing Team is from Venus

Online projects can bring together strange bed-fellows. As the member of a not-for-profit team for the manage of an online project, how often have you found yourself bridging the gap between colleagues  departments, key stakeholders, and strategic vendors? Is it your enviable task to interpret everyone's point of view while making sure everyone has been heard. Because of these challenges, understanding the online project lifecycle and mastering ways to effectively communicate milestones is crucial to success. This session will walk through various real-life projects as they progressed from inception to launch. We take a close look at how to build consensus and communicate milestones throughout the project lifecycle.

8. You're Living in Your Own Private Idaho - Cloud!

So you want to build your own private cloud. Are you out of your mind? Why would anyone want to do this? This session details a case study of the whys and hows and covers everything from infrastructure design, choosing the right data center, vender management, budget planning, and strategic alignment.

Even if you aren't really going to do this, this session will help you understand what happens behind the cloud curtain, and what you should be asking your cloud vender

9. Become a Jedi Master of Persuasion – and Get Better Conversion Rates on your Donation Pages

Have you encountered an ethical dilemma while implementing social media? For example, is it ever ethical to ask a consultant or volunteer to represent the organization online? What about checking a candidate’s profile on LinkedIn during a recruitment process? In this highly interactive session, we’ll explore the world of social media ethics through case studies and scenarios. Together we’ll explore ethical frameworks, real-world situations, and integration with social media policies.

10.  Turning Slacktivism into Activism: ROI of Online List Building

Transforming online engagement into advocates and donors for your organization can be a challenge. Hear from a number of nonprofits about their experience building a program to convert constituents acquired from list building efforts to ongoing advocates and donors. You'll learn successful ways to build your online file and specific strategies to retain and convert new list members. We'll dive into the numbers and share the ROI for these efforts.

 

Over to you. What sessions are you looking forward to seeing at NTC14?

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Allyson Kapin

Allyson has been named one of "Top Tech Titans" by the Washingtonian, one of the Most Influential Women In Tech by Fast Company, and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. As Founding Partner of Rad Campaign, she leads the firm's client and online strategic services. For over a decade Allyson has helped non-profit organizations and political campaigns create dynamic and award-winning websites and online marketing and recruitment campaigns. She works side-by-side with her clients to meet their web needs and maximize their online effectiveness to create real world impact.

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