Ever wonder how to find a great corporate partner? Have you tried to ask companies for their support, only to be ignored and rejected? What are some of the best practices when it comes to created great non-profit/corporate relationships?
Thankfully Mikel Smith Koon, president of Mosaik Strategies and a cause marketing expert, has put together a half-day training session to get you up and running in your corporate fundraising efforts.
"Tapping the Corporate Dollar 2008" is intended to introduce nonprofit and for-profit professionals to the world of mutual benefit through nonprofit/for-profit collaborations and help them find their organization's place in that world. During this session the audience will: develop an understanding of what drives both entities; examine examples of successful, mutually beneficial collaborations; identify principles that made the collaborations successful; and participate in a practical exercise to better understand how to use these principles toward their success.
This is an exciting time for cause marketing. Consumers are demanding more responsibility and research has shown we are more likely to purchase products from companies that care about our causes. Moral of the story: corporations need us as much as we need them, so let's learn how to talk to each other and make this happen!
Tapping the Corporate Dollar (click here to register)
February 27, 2008
8:00 AM to 12:00 PM
200 Maryland Avenue, NE
(Veterans of Foreign Wars building)
Washington, DC 20002
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