Care2's Digital Engagement Blog

Ever wonder how to find a great corporate partner?  Have you tried to ask companies for their support, only to be ignored and rejected?  What are some of the best practices when it comes to created great non-profit/corporate relationships?

I had the pleasure of attending the most recent Internet Advocacy Roundtable hosted by the Center for American Progress Action Fund.  The topic was hot and near and dear to my heart – converting online activists/subscribers into donors.  And the house was packed.

Code, code, and code some more:  Think about the type of data that may affect the success of future fundraising efforts and make sure to code your contacts and gifts in such a way that this data is easily accessible.

A promising study by Marketing Sherpa shows online campaign increases ROI by 30% as compared to direct mail.

Challenge:  Recruit walkers to commit at least $95 to participate in a 3-day event to raise money to fight breast cancer.  Keep your cost down and response rates high in order to maximize your ROI.

Lessons for Non-profits from the Corporate World 

by Karen Taggart, Director of Nonprofit Services, Care2 

As a former direct mail diva, I have a constant debate in my head about which type of donor/member acquisition is "best" – online or direct mail?

Reporting live from the DMAW/AFP Bridge Conference in Washington, DC