Ever wonder how to find a great corporate partner? Have you tried to ask companies for their support, only to be ignored and rejected? What are some of the best practices when it comes to created great non-profit/corporate relationships?
Ever wonder how to find a great corporate partner? Have you tried to ask companies for their support, only to be ignored and rejected? What are some of the best practices when it comes to created great non-profit/corporate relationships?
Topics: Cause Marketing
I had the pleasure of attending the most recent Internet Advocacy Roundtable hosted by the Center for American Progress Action Fund. The topic was hot and near and dear to my heart – converting online activists/subscribers into donors. And the house was packed.
Topics: Email Marketing, Integrated Marketing, Online Fundraising, Online Marketing, Direct Marketing
Code, code, and code some more: Think about the type of data that may affect the success of future fundraising efforts and make sure to code your contacts and gifts in such a way that this data is easily accessible.
Topics: Email Marketing, Integrated Marketing, Online Fundraising, Direct Marketing
Challenge: Recruit walkers to commit at least $95 to participate in a 3-day event to raise money to fight breast cancer. Keep your cost down and response rates high in order to maximize your ROI.
Topics: Email Marketing, Marketing Research, Online Fundraising, Online Marketing, Direct Marketing
Topics: Integrated Marketing, Online Fundraising, Online Marketing, Direct Marketing, Trends
As a former direct mail diva, I have a constant debate in my head about which type of donor/member acquisition is "best" – online or direct mail?
Topics: Email Marketing, Integrated Marketing, Online Fundraising, Online Marketing, Direct Marketing
Reporting live from the DMAW/AFP Bridge Conference in Washington, DC
Topics: Online Organizing, Direct Marketing
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