Survey Says: Nonprofits Fail to Track Marketing Impact

While more than 55% of nonprofits are frustrated by lack of resources and leadership support for marketing, only 37% do the tracking that generates increased budgets and confidence.  Nancy Schwartz, our friend from the Getting Attention blog, informed us about this just-released study that questioned 350 nonprofits about their marketing initiatives.

The survey supported the concern that nonprofits fail to maximize their marketing potential.  You can check out the rest of the survey results here (pdf).  Thanks Nancy!