Social Media: You're Probably Doing It Wrong

Amy and I will provide concrete advice from our new book Social Change Anytime Everywhere on what you need to be doing to build and mobilize your communities through multifaceted campaigns and by integrating social media into your online communications and outreach. We'll also walk you through crucial crisis management tips to keep on hand and how to overcome common social media obstacles as well as learn from your mistakes.

Social media is like a cocktail party and it’s your job to help everyone create more real world impact. Register here to get the party started!

"Social Media: You're Probably Doing It Wrong"
THURSDAY, MAY 9TH, 2013 at 2PM ET

In this webinar you'll learn:

• How to build a multichannel campaign calendar to leverage social media with other online communications and outreach.
• Social media tips directly from our new book, Social Change Anytime Everywhere
• Social fundraising - when is social media the right place for this? We'll provide you a behind the scenes peek at engaging, exciting, and successful social fundraising campaigns.
• The importance of a Social Media Hand Guide and how to create yours.
• How to manage an Online Crisis and avoid alienating your community.

This webinar is FREE but available space is limited, so please register today!

About the Presenters:

Allyson Kapin – Co-Founder, RAD Campaign
Allyson has been named a "Top Tech Titan" by the Washingtonian, one of the Most Influential Women In Tech by Fast Company and one of the top 30 Women Entrepreneurs to Follow on Twitter by Forbes for her leadership role in technology and social media. As Founding Partner of Rad Campaign she leads the firm’s client and online strategic services.

For over a decade Allyson has helped non-profit organizations and political campaigns create dynamic and award-winning websites and online marketing and recruitment campaigns. She is an expert in the latest trends in social networking, blogging, online video, and other online tools and strategies and advises her clients on how to cost-effectively incorporate them into their Internet plans and online campaigns. She has also been a featured speaker on web design, Internet marketing and social media at national conferences.

In 2007 Allyson founded Women Who Tech: A Telesummit for Women in Technology working in the non-profit and political campaign world, championing women who are inspiring change and transforming technology. Allyson also sits on several Advisory Boards including the New Organizing Institute, the Green It Consortium and the Planning Committee for NTEN's NTC conference as well as O'Reilly's Gov 2.0 Expo. She started the Radical Tech blog for Fast Company focusing on trends in technology and Web 2.0 and serves as the Blogger-In-Chief for Care2's top-ranked nonprofit communications blog, Frogloop.

Amy Sample Ward – Membership Director, NTEN
Amy joined NTEN as the Membership Director in March 2011, after previously serving as the Community Development Manager for CDI (Community-Driven Innovation) at TechSoup Global, leading the strategy for the global NetSquared Community both on and offline, as well as steering the development of programs, services, and events that build community around the world.

In addition to Social Change Anytime Everywhere, Amy is co-author of Social by Social: A handbook in using social technologies for social impact. She's contributed to various publications about social media and online engagement, and since 2008, I has contributed to the Stanford Social Innovation Review with monthly posts on the Opinion Blog. A regular on the conference circuit, Amy has spoken at numerous conferences, workshops, and training days in the US, the UK and beyond.

Amy has worked in private philanthropy, advocacy nonprofit organizations, web design companies, and as a consultant. She is a graduate of Valparaiso University where she focused on English & New Media Journalism, though her informal education is – thankfully – a varied and on-going, life-long journey.

Justin Perkins – Director of Nonprofit Services, Care2
Since 2006, Justin has worked with Care2 on over 250 campaigns to recruit millions of supporters for nonprofits across a wide variety of social and environmental issues. He also launched frogloop.com, a leading nonprofit marketing blog. Justin developed one of the first social network ROI calculators to help nonprofits plan and evaluate their social media efforts. He is passionate about helping nonprofits use a data-driven, efficient approach to online marketing.

Justin has an MBA from the University of Colorado and has worked a variety of jobs ranging from organic farming, to starting a human rights nonprofit in Congo, to launching an artisan roasted-nut company in Colorado. He volunteered on the Strategy Committee for the Boulder Farmers Market, the Board of Prevent Human Trafficking, and currently serves on the Advisory Board of Citizen Effect. Justin enjoys climbing peaks, trail running, skiing, and lives in Colorado with his little family.