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Allyson Kapin 4 min read

Show Me the Money: Download the Presentation

If you missed yesterday's webinar, Show Me the Money, The Next Generation of American Giving with Vinay Bhagat, Founder and Chief Strategy Officer of Convio, Steven DelVecchio, Senior Director, Direct Response at AARP/AARP Foundation, Milo Sybrant, Managing Director of New Media at Amnesty International USA, and Jocelyn Harmon, Director of Nonprofit Services at Care2, you missed out on some great donor data. But don't worry Frogloop has the scoop and a copy of the presentation for you to listen and download.

Did you know that the tech and media profile of a baby boomer is:

  • 29% are regular Facebook users
  • 17% Texters
  • 47% receive E-newsletters (who said enewsletters don't work?)
  • 55% do their banking online
  • 33% Shop online

The social media profile of a Gen Xer is:

  • 56% regularly use Facebook
  • 30% regularly use YouTube
  • 13% regularly use MySpace
  • 11% regularly use Twitter
  • 11% regularly use LinkedIn

The panelists also discussed that one of the best forms of solicitations was via friends or word of mouth.

Click here to listen the webinar or you can view the slides below.

 

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Allyson Kapin

Allyson has been named one of "Top Tech Titans" by the Washingtonian, one of the Most Influential Women In Tech by Fast Company, and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. As Founding Partner of Rad Campaign, she leads the firm's client and online strategic services. For over a decade Allyson has helped non-profit organizations and political campaigns create dynamic and award-winning websites and online marketing and recruitment campaigns. She works side-by-side with her clients to meet their web needs and maximize their online effectiveness to create real world impact.

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