Social Media Week is happening in DC this week. While there are so many great panels to choose from, here are our top six choices that we think will be the most valuable for nonprofit practitioners.
The Secret Sauce to Social Media Fundraising: DC’s Give to the Max Day Story
Hosted by: Razoo and AARP
Category: Social & Environmental Change
Location: AARP
Thursday, February 16 at 7:30 AM - 9:00 AM
Give to the Max Day: Greater Washington raised $2,017,196 with 17,838 donations for over 1,000 nonprofits in the DC, suburban Maryland, and northern Virginia areas. In social media, this event generated over 8,000 tweets using the #give2max hashtag and daylong trending in the Washington region. The Give to the Max Day Facebook page had a 99.4% talking about rate (1,716 of the total 1,726) rolling into days after the event.
So what’s the secret to this event’s success? Join us for the discussion with players of last November’s giving day to see how they were able to leverage social media for fundraising and doing good. And why not treat yourself to a nice breakfast while you’re at it?
All attendees will receive a $10 Razoo Giving Card.
If you’re unable to attend, you can still be part of the discussion by catching the event on LiveStream at this link starting at 8AM (EST).
Public Diplomacy in the Age of Social Media
New America Foundation
Politics & Government
New America Foundation
Thursday, February 16 at 9:30 AM - 11:00 AM
How does social media change how statecraft is practiced in the 21st century? Who’s participating and why? What have been some lessons learned from the pioneers who have logged on to listen and engage? Three representatives from the U.S. Department of State will share case studies and professional experiences gleaned directly from the virtual trenches.
U.S. National Archives 2.0: Citizen Archivist Dashboard Demo
National Archives and Records Administration
Politics & Government
The William G. McGowan Theater, National Archives Building
Thursday, February 16 at 2:00 PM - 3:00 PM
The U.S. National Archives launched its Citizen Archivist Dashboard in December 2011. The dashboard is a hub for the Archives’ crowdsourcing initiatives, including tagging, transcription, digitization of records and more. Citizen archivists, staff archivists, students and researchers together share insights and manpower to make the records and America’s history more accessible to all.
Join us for a demonstration of the various collaboration tools in the dashboard and discussion of how the dashboard fits into the Archives’ online strategy.
Using Facebook for your Advocacy Campaign
Facebook and Edelman
Politics & Government
Edelman DC
Thursday, February 16 at 4:00 PM - 6:00 PM
Learn how you can harness the power of Facebook to help take your advocacy campaigns to the next level. We’ll talk about pages and ads but also about the new things Facebook is working on such as Timeline applications.
How One Microgiving Campaign Produced Macro Results
Alli Houseworth
Art & Culture
Woolly Mammoth Theatre Company
Thursday, February 16 at 6:00 PM - 8:00 PM
It was the fall of 2010. Two unlikely freinemies made a simple bet in the kitchen of a non-profit arts organization. Their co-workers looked on. Opponent One, from the marketing department, bet Opponent Two, from the development department, that she could *actually* use only social media (and only social media) to raise as much money as the organization had Facebook friends. If she won, he would be publicly humiliated. If he won, she would just be, well, wrong. 10 days later the results were in.
Join us for a casual conversation about how what started as a simple social media bet turned into a wildly successful fundraising campaign, but not for the reasons you would expect.
Over cheap beers we’ll discuss how social media blurs lines between marketing and development departments, the power of your in-person network, and how a little bit of ridiculous behavior and risk-taking can change the way a non-profit operates.
Perfect for non-profit employees, social media newbies, fundraising pros, and cool people that want to hang out with other cool people.
Election 2012 and the fight for the Internet
The Washington Post
Politics & Government
The Washington Post
Friday, February 17 at 2:00 PM - 3:00 PM
Over the last decade, the Internet has transformed the presidential campaign into a realtime hearts-and-minds game, where a candidate’s ability to mobilize a web audience is yet another indicator of his or her viability. The rise of search engine optimization and social media marketing has also put campaigns on the same playing field as mainstream media organizations, with both sides employing the same tactics to win audience and drive the campaign narrative. How does such competition impact political journalism, discourse and democracy?
Another Social Network? How to Combat Social Media Fatigue in Your Business
APCO Worldwide
Business & Innovation
APCO Worldwide
Friday, February 17 at 7:00 PM - 8:30 PM
As more and more social networks are introduced or evolve to mimic other platforms, will social interaction around new social tools and networks continue to rise or will consumer engagement level off?
Social media experts from APCO Worldwide, SBNation.com and GetBetterHealth.com will help you:
1) Uncover the realities of social media fatigue
2) Identify the sectors in which social media fatigue is occurring and discuss how to avoid contributing to social media fatigue in your business efforts.
3) Gain best practices to combat social media fatigue and discover implementable tactics for using it to your competitive business advantage.
Join us for drinks, hors d’oeuvres and open dialogue!
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