There's a great article on ifPeople about search engine optimization (SEO). If you're interested in increasing the number of visitors to your site, the quality of relationships and your rankings on search engines, this is a must-read.
While you're at it, learn more about ifPeople. They're a woman-owned social enterprise specializing in consulting and software services. Talk about cutting edge! ifPeople is carbon neutral, FairSourced, and upholds a standard of social and environmental resonsibility called ResponsibleIT.