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Allyson Kapin 2 min read

Presentation: Converting Prospects to Multichannel Gold

What channels does your nonprofit use to reach activists and donors? Are you still stuck in 1991 where you focus your acquisition and fundraising via direct mail, face to face, and telemarking? Or are you reaching supporters through the latest channels that also includes email, social networks, mobile, DRTV (direct mail TV), and a robust website that is action driven and has optimized donation pages and donation flow?

If you’re not engaging in multichannel marketing and fundraising, you are missing out on big opportunities to raise money.  Take a look at the graph below based on Target Analytics Internet donorCentrics data.  Nonprofits who use a multi-channel approach raise about 350% more money than just relying on offline tactics.

Check out Care2’s latest webinar Converting Prospects to Multichannel Gold for more stats and tips on integrating a multichannel approach.

  • To listen and view the webinar click here.
  • You can also view the slides below.
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Allyson Kapin

Allyson has been named one of "Top Tech Titans" by the Washingtonian, one of the Most Influential Women In Tech by Fast Company, and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. As Founding Partner of Rad Campaign, she leads the firm's client and online strategic services. For over a decade Allyson has helped non-profit organizations and political campaigns create dynamic and award-winning websites and online marketing and recruitment campaigns. She works side-by-side with her clients to meet their web needs and maximize their online effectiveness to create real world impact.