<img src="//bat.bing.com/action/0?ti=5065582&amp;Ver=2" height="0" width="0" style="display:none; visibility: hidden;">
Update from Care2
A community for good
helping you find great people
Contact | +1 (888) 655-8345
Request a Quote
  • Home
  • Recruit New Supporters
    • Overview
    • Audience Profile
    • Methodology
    • Pricing & ROI
    • Partner Network
  • Resources
    • Guides
    • Case Studies
    • Webinars
  • Advertise With Care2
    • Overview
  • Care2 Engagement Blog
Care2's Digital Engagement Blog
Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Managing Technology to Meet Your Mission

by Anna Richter on Sep 29, 2009

Technology planning in nonprofits is too often thought about in terms of how many computers we need and the IT staff to maintain them from the basement of the organization. But technology is critical to an organization's success: all staff depend on it to deliver programs, communicate the organization's mission, raise money, etc. So why is technology still not a essential part of many organizations' overall strategies?

Defining the connection between IT and your mission will help your organization thrive and fulfill its mission more efficiently, allowing you, in turn, to create more impact in the world.

At the recent Online Nonprofit Technology Conference, Edward Granger-Happ of Save the Children, shared some valuable insights on how nonprofits can work towards the sweet spot at the intersection of technology and mission by looking at the ever-important starting place: strategy and vision. Edward said the single most important strategic question you can ask is "What's my destination?" This leading question took him to the vision of "Making us all a part of one virtual village." He uses this concept to lead IT strategy -- simple but very ambitious!

Nonprofits have been getting a lot of heat of late for not being innovative enough because they fear change. This is debatable -- and we can certainly pull together more important stats than twitter followers -- but what nonprofits should recognize (along with Wall Street and the business sector) is that we must continue to adapt and work for change within our organizations/businesses as we work towards solutions for our collective problems.

Nonprofits have many limitations beyond fear of change, and Edward has some guidance for leaders:

  •     We need to collaborate or perish.
  •     Nonprofits need to be where the people are - not just the web, but the social and mobile web.
  •     Learn to love the questions.

Edward challenges nonprofits with "Poke-in-the-Eye" questions:

  •     Why are we still running our own email?
  •     Why are we running our own help desks?
  •     Why do we need a server, period?
  •     Why haven't we changed our program delivery significantly in past 30 years?
  •     Why do Imagine Cup students develop more field-based IT innovation in 9 months than nonprofits in 5 years?
  •    Why is Cisco able to cut travel 50% and increase customer contacts 20-30% and we can't approach that with our Field?

These are not questions to knock us down, but to challenge us to better solutions. Edward offered a few more tips when thinking about IT Strategy:
   

  •     IT Strategy at an NGO is about capacity building and moving the agenda up the strategy pyramid to mission-moving applications.
  •     NGOs cannot follow in the footsteps of corporations; we need to stand on their shoulders.
  •     Look to the future in the Field and the schools.
  •     Ask good questions.

Peter Campbell, IT Director at Earthjustice, dove deeper into IT performance and how to prioritize your goals through balanced scorecards, business process mapping, SWOT analyses, and technology planning. He likes the idea of 360 degree participation: evaluations must be made by technologists and users, and then decisions can be vetted from the top down. This idea of doing your work in a new way, ignoring traditional departmental divides and collaboration, reappeared throughout the ONTC from conversations about developing a high performance team to understanding your online stakeholders to engage them in meaningful ways. If you're going to have a successful fundraising campaign, your communications staff need to be on the same page as the IT staff so that they can work together to deploy new strategies creatively. 

As the conference progressed, the notion of change -- and how we can manage it within our organizations -- resurfaced. Dahna Goldstein, PhilanTech, talked about reasons why tech changes fail: no leader/champion, no direction from the top, no context, lack of communication/poor communication and lack of involvement/empowerment.

So what can we do?

  •     Get ahead of the change.
  •     Create context by tying change to mission.
  •     Be a clear change leader.
  •     Get the involvement of senior management.
  •     Get org-wide buy-in.

Dahna also added that we can manage the tech change life-cycle by communicating (and communicating some more) and involving end users. Technology is no longer just for geeks -- nonprofit staff are increasingly using technology to get the job done. They must be involved in the technology plan. 

Technology success within your organization boils down to aligning IT with your mission, embracing change, and adopting an organized approach to letting go of control. Nonprofits can be the leaders that show the rest of the world great examples of creative technology solutions!

Gain more insights by listening to the recordings of all the amazing, thoughtful sessions from the Online Nonprofit Technology Conference or checking out the resources on the Managing Technology to Meet Your Mission wiki.

The first 5 thoughtful comments to this post on how your organization's IT strategy excels or struggles to meet your organization's mission, will receive free access to the recordings (a $99 value)!

* This article was written by Anna Richter, the Program Manager for NTEN.

You should follow Frogloop on Twitter here

 

 

Topics: nptech, Trends

Anna Richter

Subscribe to Email Updates

Subscribe to RSS feeds
New Call-to-action
New Call-to-action

Recent Posts

Posts by Topic

  • Online Fundraising (337)
  • Social Networking (333)
  • Trends (303)
  • Web 2.0 (230)
  • Online Marketing (165)
  • Online Advocacy (159)
  • Technology (127)
  • Nonprofit Events (94)
  • Marketing Research (89)
  • Email Marketing (83)
  • Online Organizing (75)
  • nptech (64)
  • Nonprofit (62)
  • Misc. (60)
  • Mobile (48)
  • Care2 Webinars (46)
  • Care2 News (39)
  • Video (37)
  • Nonprofit Benchmark Studies (33)
  • Integrated Marketing (27)
  • Metrics (25)
  • Lead Generation (24)
  • Guest Blogs (23)
  • fundraising (23)
  • Digital Strategy (21)
  • Case Studies (20)
  • Conferences (20)
  • Volunteering (18)
  • Direct Marketing (17)
  • Social Media (17)
  • Cause Marketing (13)
  • Online Advertising (13)
  • Care2 Case Studies (12)
  • Direct Mail (12)
  • Marketing (11)
  • Crowdsourcing (10)
  • Awards (8)
  • email fundraising (8)
  • SEO (7)
  • Blogging (5)
  • E-newsletters (5)
  • COVID19 (4)
  • Social Justice (3)
  • organizing (3)
  • remote work (3)
  • research (3)
  • web development (3)
  • CRM (2)
  • Google ads (2)
  • activism (2)
  • advocacy (2)
  • crowdfunding (2)
  • data (2)
  • donor data (2)
  • facebook (2)
  • payment processing (2)
  • peer-to-peer fundraising (2)
  • Democracy (1)
  • Election2020 (1)
  • Giving Tuesday (1)
  • Online Learning (1)
  • Politics (1)
  • Qgiv (1)
  • ROI (1)
  • SMS (1)
  • Twitter (1)
  • Voting (1)
  • Wordpress (1)
  • acquisition (1)
  • analytics (1)
  • board management (1)
  • business (1)
  • cyber bullying (1)
  • data security (1)
  • eBooks (1)
  • engagement (1)
  • harassment (1)
  • microsoft (1)
  • mobile fundraising (1)
  • mobile giving (1)
  • monthly giving (1)
  • online donations (1)
  • online harassment (1)
  • petitions (1)
  • report (1)
  • software (1)
  • survey (1)
Expand all

Authors List

  • Allyson Kapin (578)
  • Justin Perkins (54)
  • Hatef Yamini (41)
  • James OMalley (40)
  • Clinton OBrien (26)
  • Avi Kaplan (25)
  • care2team (24)
  • Jocelyn Harmon (17)
  • Ned Baker (16)
  • Jordan Wait (14)
  • Eric Rardin (13)
  • Justyn Hintze (9)
  • Lesley M. (9)
  • Geoff Livingston (8)
  • Karen Taggart (8)
  • Randy Paynter (8)
  • Care2 Team (7)
  • Carrie Saracini (7)
  • Amy Sample Ward (6)
  • Claire Kerr (6)
  • Matt Howes (6)
  • Alan Rosenblatt (5)
  • Neal Gorenflo (5)
  • Rob Wu (5)
  • Salima Mangalji (5)
  • Adrienne Royer (4)
  • Caitlin Ochs (4)
  • Heidi Bucheister (4)
  • Kara Fujita (4)
  • Ryann Miller (4)
  • Shayna Englin (4)
  • Allyson Kapin and Jared Seltzer (3)
  • Craig Newmark (3)
  • Dana Weissman (3)
  • Heather Holdridge (3)
  • Mark Rovner (3)
  • Michael L. (3)
  • Nancy Schwartz (3)
  • Susan Higgins (3)
  • Abby Jarvis (2)
  • Agata K. (2)
  • Alia Mckee (2)
  • Amil Husain (2)
  • Ann Yoders (2)
  • Colin Delany (2)
  • Deanna Zandt (2)
  • Frank Barry (2)
  • Garth Moore Michael Silberman and Liz Butler (2)
  • Gerard Tonti (2)
  • Ghazal Vaghedi (2)
  • Hilary Treat (2)
  • Holly Ross (2)
  • Ifdy Perez (2)
  • JD Lasica (2)
  • Jared Seltzer (2)
  • Jill Foster (2)
  • Justin Perkins and Mirm Kriegel (2)
  • Karen Zapp (2)
  • Kelly ONeal (2)
  • Kevin Carroll (2)
  • Kevin Gilnack (2)
  • Larissa Lawrence (2)
  • Maddie Grant (2)
  • Rachel Hartwick (2)
  • Robin Reed (2)
  • Shabbir J. Imber Safdar (2)
  • Steve Daigneault (2)
  • Steve MacLaughlin (2)
  • Ted Fickes (2)
  • Addison Waters (1)
  • Ailea Sneller (1)
  • Alejandra Guerrero (1)
  • Alexandra Bornkessel (1)
  • Ali Cherry (1)
  • Allen Kramer (1)
  • Allison Fine (1)
  • Allison Van Diest (1)
  • Allyson Goldsmith (1)
  • Amy Eisenstein (1)
  • Andrew Berry (1)
  • Anna Richter (1)
  • Annaliese Hoehling (1)
  • Ashley Hansen (1)
  • Beth Kanter (1)
  • Bethany Hertel (1)
  • Brock Warner (1)
  • Candace Clement (1)
  • Candace Cody (1)
  • Carl Diesing (1)
  • Casey Golden (1)
  • Cassandra Smallman (1)
  • Charles Lenchner and Elana Levin (1)
  • Chris Burley (1)
  • Craig Grella (1)
  • Daniel Bennett (1)
  • Danielle Marshall (1)
  • Darian Rodriguez Heyman (1)
  • David M. Lawson abd Lori Hood Lawson (1)
  • Debra Askanase (1)
  • De’Yonté Wilkinson (1)
  • Duane Raymond (1)
  • Elissa Leif and Barbara Haupt (1)
  • Elliot Greenberger (1)
  • Farra Trompeter (1)
  • Garth Moore (1)
  • Grant Cobb (1)
  • Grant Hensel (1)
  • Gretchen Barry (1)
  • Hilary S. (1)
  • Holly DeRuyter (1)
  • Ira Horowitz (1)
  • Jacob Smith (1)
  • Jacqueline Christy (1)
  • Jared Schwartz (1)
  • Jason Mogus (1)
  • Jeb Banner (1)
  • Jen Nedeau (1)
  • Jenna Sauber (1)
  • Jennifer Jones Ingram (1)
  • Jessica Edmonson (1)
  • Jessica Teal (1)
  • John Haydon (1)
  • John Killoran (1)
  • Joleen Ong (1)
  • Josh Hirsch (1)
  • Karen Kitchens (1)
  • Karen Uffelman (1)
  • Kari Saratovsky (1)
  • Karrie Wozniak (1)
  • Katya Andresen (1)
  • Kayla Coleman (1)
  • Kevin Penny (1)
  • Kira Marchenese (1)
  • Kivi Leroux Miller (1)
  • Lars Hasselblad Torres and Kate Mytty (1)
  • Laura Quinn (1)
  • Lori Finch (1)
  • Luis Hestres Kimberly Fountain and Alex Bea (1)
  • Madeleine Milan (1)
  • Mal Warwick (1)
  • Mari Tikkanen (1)
  • Marisa Taylor (1)
  • Marnie Webb (1)
  • Matt Hugg (1)
  • Melanie Mathos (1)
  • Michael Hoffman (1)
  • Michael Khoo (1)
  • Michael Silberman (1)
  • Michelle Coyle (1)
  • Michelle Murrain (1)
  • Moira Edwards (1)
  • Murad Bushnaq (1)
  • Nick Black (1)
  • Rachel Phan (1)
  • Rella Kaplowitz (1)
  • Riche Zamor and Matt Kelley (1)
  • Robbie Bernstein (1)
  • Robert J. Rosenthal (1)
  • Russ Ostler (1)
  • Sara Choe (1)
  • Sarah Massey (1)
  • Seth Oldmixon (1)
  • Shabbir Imber Safdar Kate Harle Dale Anania (1)
  • Shana Glickfield (1)
  • Shaun Dakin (1)
  • Shayna Englin and Shabbir Safdar (1)
  • Shirley Sexton (1)
  • Stacy Laiderman (1)
  • Stephen OKeefe (1)
  • Steve Andersen (1)
  • Steve Peretz (1)
  • Steve Shattuck (1)
  • Suki Lee (1)
  • Theresa Anoje (1)
  • Tim Forbes (1)
  • Tim Robinson (1)
  • Tracy Viselli (1)
  • Veronica Wilson (1)
  • Wayne Elsey (1)
Expand all

Logo-white

Care2.com is an online social action network with over 50 million members around the world. Hundreds of nonprofits and socially conscious brands work with us to connect with our highly engaged members and recruit new donors, members, supporters, and customers.

+ Learn more about Care2

Overview

  • Recruit New Supporters
  • Audience Profile
  • Methodology
  • Pricing & ROI

Contact us

Redwood City, CA
94065
United States
+1 (888) 655-8345
nonprofitservices@care2team.com

Learn with Care2

Care2's Digital Engagement Blog

Community Building Resources

Follow us:

Twitter

Linkedin

Facebook

 

Copyright © 2015 Care2.com | All Care2 terms of service and privacy policies apply
Featured logos are trademarks of their respective owners. Third party trademarks, logos and trade names appearing on the site are the property of their respective owners.