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Allyson Kapin 6 min read

Is Peach The New Killer App?

There’s a new social app called Peach that’s trending with the technorati and social media community. Developed by Vine co-founder Dom Hoffman, the app is a mix between Twitter and Slack. Last week it reached the top 100 apps in the Itunes store. No easy feat. It’s also received a lot of major press coverage ranging from the New York Times to CBS News and WIRED.

As nonprofit campaigners it’s important that you stay on top of these trends so you can assess which apps and communities are the best fit for your nonprofit. Haven’t checked our Peach yet? Not to worry, we’ve got you covered. 

What’s Peach? How does it Work?

This IOS app is very similar to a text-messaging app. It connects you with friends and you can update your feed with any content you want to share such as text updates, photos, short video, etc. Now here’s where the apps gets more interesting. You can also type magic words like “gif” followed by a search term and relevant animated gifs display. Select your favorite gif and post it to your friends. Type the word “move” and it will track and add your movement such as steps walked or miles. If you are a health related nonprofit like the American Heart Association this could be an interesting way to engage your constituents and spur some fun fitness challenges. Type the magic word “draw” and you can draw an illustration and post it. Got a graphic designer on staff? They could test out some creative sketches with your constituents for upcoming campaigns.


Guide to Magic Words

Here's a full list of magic words to get you familiar with the Peach lingo.

Book – Add a book.

Date –Displays the present date

Draw –"Draw" something on the screen.

Game – Add a video game.

Goodmorning – Self-explanatory.

Goodnight – Self-explanatory.

Here –Your current location.

Move – Track your activity in steps and miles.

Safari –Opens the browser

Shout – Change the background color, share a few words, add an emoji, etc.

Song – Type “song” and if it recognizes the song you're currently playing on your device, it will post to your feed, and when your friends tap on the song, it will open it on Spotify or Apple Music. Cool. Right?

Rate –Rate anything from one to five stars.

Time – Displays the present time.

TV – Add a TV show.

Weather – Post the current weather.

A few Things Worth Noting

  • Peach is only a few days old, so there’s lots of kinks and bugs being worked out.
  • There is no direct messaging. Every post is public.
  • You can edit status post updates.
  • Peach does not integrate with other social networks like Facebook and Twitter as of now so you can’t share anything outside of Peach.
  • There are several celebrity accounts on Peach and many of them are fake accounts and not verified. Don’t be fooled.

Bottom line - Should Your Nonprofit Be on Peach?

The Technorati has been looking for the next big social app and community. Ello did not end up taking on Facebook in a significant way though it found its niche within the arts community.

Could Peach be the next big killer app? Obviously no one knows the answer to that right now but it’s certainly getting a lot of hype and enthusiastic reviews. Here’s what I recommend for now.

  1. Secure your name.
  2. Spend a bit of time experimenting with it and see if your community is experimenting with it too.
  3. Track the app’s growth. If it takes off you can then put more resources into it.

Looking for a tutorial on Peach, check out Buffer’s post here.


Allyson Kapin

Allyson has been named one of "Top Tech Titans" by the Washingtonian, one of the Most Influential Women In Tech by Fast Company, and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. As Founding Partner of Rad Campaign, she leads the firm's client and online strategic services. For over a decade Allyson has helped non-profit organizations and political campaigns create dynamic and award-winning websites and online marketing and recruitment campaigns. She works side-by-side with her clients to meet their web needs and maximize their online effectiveness to create real world impact.