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Allyson Kapin 3 min read

The Scoop on Twitter's New Brand Pages

Last week, Twitter released their beta version of brand pages to select to 21 corporations and nonprofits like the American Red Cross.  What does this mean for your nonprofit brand presence on Twitter?  Once the branded pages are rolled out to all brands, you will be able to do the following for free.

Customized and Branded Banner

Nonprofits will be able to have a branded banner across the top of their twitter profile page. Since there is a good amount of room to work with, the banner can be nicely designed and contain targeted messaging and help separate your organization from others on Twitter.

Highlight A Specific Tweet (aka Call to Action)

Running a big campaign? A contest? Organizations will now have the ability to highlight one of their tweets at the top of the page. This is a great new feature because in the past, tweets would easily get lost in the twittersphere if someone was not reading your Twitter feed at that moment or did not take the time to go through past tweets.

Embeddable Media in Tweets

Videos and photos that are linked to in tweets will be displayed in the center as embedded media within Twitter.

“A tweet’s only 140 characters,” said Chief Revenue Officer Adam Bain. “Brand pages are like an invitation to learn more. When consumers want to learn more, spend more time or get deeper in terms of engagement, we think they’ll end up on the brand page.”

"The question for each one of these marketers is what is the interesting, compelling, provocative content that they can be putting out to a larger audience to keep that engagement high," said Bain.”

Even with the new brand pages and features, will it help nonprofits break through all the noise on Twitter?


Allyson Kapin

Allyson has been named one of "Top Tech Titans" by the Washingtonian, one of the Most Influential Women In Tech by Fast Company, and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. As Founding Partner of Rad Campaign, she leads the firm's client and online strategic services. For over a decade Allyson has helped non-profit organizations and political campaigns create dynamic and award-winning websites and online marketing and recruitment campaigns. She works side-by-side with her clients to meet their web needs and maximize their online effectiveness to create real world impact.