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Allyson Kapin 2 min read

Infographic: How Facebook Turned Red to Support Same-Sex Marriage

On March 25th, the Human Rights Campaign posted the red version of its logo on their Facebook page in anticipation of the Supreme Court hearings on Prop 8 and DOMA. The status update read: “Who’s wearing red tomorrow? Show your support for marriage equality – make your image red tomorrow.” And that is exactly what many of their 1.4M followers on Facebook did.

Over the next 24 hours, 2.7 million more Facebook users updated their profile picture compared to the previous Tuesday, according to data released by Facebook. Many of the profile images were either HRC’s red logo or a creative take on the logo. People adapted HRC’s logo with pop culture images from Game of Thrones, the comic Peanuts, Star Wars, and more. Celebrities ranging from George Takei to Madonna shared the red logo and messages of support. Inspired by how the Internet turned red last week, I dug into all of the great data results from the campaign and created an infographic to help tell the story of the HRC campaign.


Allyson Kapin

Allyson has been named one of "Top Tech Titans" by the Washingtonian, one of the Most Influential Women In Tech by Fast Company, and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. As Founding Partner of Rad Campaign, she leads the firm's client and online strategic services. For over a decade Allyson has helped non-profit organizations and political campaigns create dynamic and award-winning websites and online marketing and recruitment campaigns. She works side-by-side with her clients to meet their web needs and maximize their online effectiveness to create real world impact.