Allyson Kapin 5 min read

How Diverse are Social Networks?

Out of the top five websites ranked by U.S. traffic it’s social networks networks like Facebook, YouTube, and Twitter that dominate, according to Quantcast, one of the biggest analytics companies for measuring websites. So how diverse are the audiences on some of the most trafficked websites in the U.S.?

Women dominate on social networks like Facebook and Twitter. The gender demographics equal out on YouTube and LinkedIn.
The most diverse social network is YouTube. 45% of the audience is either African America, Hispanic, Asian or other.
LinkedIn has the oldest demographics. 32% of their audience is 50+.

Check out the stats below!

Facebook:

Facebook has over 800 million users worldwide according to Facebook, but their monthly U.S. traffic is about 143 million according to Quantcast. While that is quite a difference in numbers, they are still ranked as the second most popular visited site in the U.S.

Gender: 55% female, 45% male

Age: 27% are under 18. 42% are 18-34. 20% are 35-49. 12% are 50+.

Ethnicity: 75% are Caucasian. 13% are African American. 5% are Asian. 6% Hispanic. 1% are Other

YouTube:

YouTube has approximately 500 million users according to Fast Company and 145 million website visitors monthly in the U.S. They are the third most popular visited site in the U.S.

Gender: 50% Male, 50% Female

Age: 26% are under 18. 36% are 18-34. 22% are 35-49. 16% are 50+

Ethnicity: 65% are Caucasian. 13% are African American. 7% are Asian. 14% are Hispanic. 1% are Other.

Twitter:

Twitter has over 200 million users according to ReadWriteWeb. Their monthly blog traffic is about 68.8M and is ranked as the fifth most popular website in the U.S.

Gender: 45% Male, 55% Female

Age: 18% are under 18. 45% are 18-34. 24% are 35-49 and 14% are 50+

Ethnicity: 69% are Caucasian 16% are African American. 3% are Asian 11% are Hispanic. 1% are Other.

LinkedIn:

LinkedIn has 120 million members according to LinkedIn and about 4.5 million website U.S. visitors. They are the 22^nd most visited site in the U.S.

Gender: 51% Male, 49% Female 4%

Age: 4% are under 18. 26% are 18-34. 38% are 35-49. 32% are 50+

Ethnicity: 83% are Caucasian. 5% are African American. 7% are Asian 4% are Hispanic. 1% are Other.

Do any of these stats suprise you?

Allyson Kapin

Allyson has been named one of "Top Tech Titans" by the Washingtonian, one of the Most Influential Women In Tech by Fast Company, and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. As Founding Partner of Rad Campaign, she leads the firm's client and online strategic services. For over a decade Allyson has helped non-profit organizations and political campaigns create dynamic and award-winning websites and online marketing and recruitment campaigns. She works side-by-side with her clients to meet their web needs and maximize their online effectiveness to create real world impact.