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Care2 First Party Data Audiences

Care2’s First-Party Data: Reach Progressive Audiences Built on Action, Not Demographics

A New Way to Target Engaged Voters: Introducing Care2 First-Party Audiences

For decades, Care2 has been the go-to platform for passionate advocates supporting progressive causes. Now, we're leveraging our powerful data to connect you with audiences who won't just see your message, they'll act on it.

Our secret weapon? Deterministic data built from millions of petition signatures on key issues. We can target people who already demonstrate they care about:

  • Reproductive rights
  • Climate change 
  • Gender equality and LGBTQ+ rights
  • Protecting the environment
  • Gun safety legislation
  • Health policy
  • Animal welfare

These aren't generic audiences based on demographics. These are progressive powerhouses ready to be mobilized. Find them on LiveRamp, The Trade Desk, StackAdapt, Google, Basis, and Yahoo. Or, push the audiences to your ad platforms.

 

Contact us for more information

An audience uniquely built on deterministic data

Care2's core topics are most relevant for advertisers trying to reach issue-driven audiences.

The people in our audiences have already taken actions - from signing petitions to making donations - and are more likely to be receptive to related messages.

Incredible results for incredible organizations

Laura Cole, Sanky
Laura Cole Director Account Services, Sanky Communications
“The combined value of engagements, reactivations, and donations far exceeded our expectations for our client African Wildlife Foundation, generating a return on investment well over 200%. There’s no other product that can generate this level of return with so little effort and investment on our part.”
HSUS
Trevor Griffith Global Director Performance Media, Humane Society of the United States (HSUS)
"The results from Care2 Cultivate exceed our expectations. We saw significant increases in donation rates after cultivation and were able to reactivate prospects who'd dropped off our e-mail list."
Case study

How African Wildlife Foundation reactivated 100,000+ supporters

  • Cultivate targeted both actives and inactives on AWF's list
  • Cultivate built an emotional connection with supporters, boosting donations and email responsiveness
Download the case study

Leverage our unique data targeting for your organization!