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Allyson Kapin 4 min read

Give to the Max Day Aims to Raise $3M for DC Area Nonprofits

It’s no secret that the struggling economy is hurting many nonprofits financially, especially in the DC metro region. We need these organizations more than ever. Can local fundraising campaigns like Give to the Max Day, which is modeled after the successful GiveMN day in Minnesota help boost funding and brand awareness for DC metro area nonprofits? You bet.

On November 9, starting at 12 a.m., DC-area residents can start rallying their friends and family to donate to their favorite cause in a 24-hour fundraising marathon, said Ifdy Perez, Community Manager for Razoo, the organization behind Give to the Max Day. “Our goal is for 10,000 supporters to come and help raise $3 million for nonprofits serving the DC area by 12 a.m. November 10. Nonprofits can sign up for Give to the Max Day and compete for cash awards that’ll help alleviate their budget strains for this coming year. Fans will be able to support their favorite DC nonprofit by creating a personal fundraising page where they can upload pictures, videos, and testimonials so their friends and families donate online.

Give to the Max Day is also hosting virtual town halls and boot camps to help nonprofits prep for their social fundraising campaign.

Care2, the company who runs Frogloop, is one of the big media partners for Give to the Max Day and will be providing their pledge tool to power the donor pledge that people will be taking prior to the big day. Care2 will also be promoting the event to their many tens of thousands of Care2 members in the DC area.

You can find more information by visiting the website: Give2Max.org or following on Twitter @Give2Max.
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Allyson Kapin

Allyson has been named one of "Top Tech Titans" by the Washingtonian, one of the Most Influential Women In Tech by Fast Company, and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. As Founding Partner of Rad Campaign, she leads the firm's client and online strategic services. For over a decade Allyson has helped non-profit organizations and political campaigns create dynamic and award-winning websites and online marketing and recruitment campaigns. She works side-by-side with her clients to meet their web needs and maximize their online effectiveness to create real world impact.

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