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Allyson Kapin 3 min read

Online Fundraising Strategies Conference

 Mark your calendar for March 30, 2010 where some of the top minds in online fundraising and social media will gather in DC at the Newseum for the Online Fundraising Strategies Conference hosted by Artez Interactive. Join Care2's Jocelyn Harmon and Eric Rardin who will be leading the soup to nuts panel, Nonprofits and New Blood: An Overview of Online Acquisition Tactics and Strategies.

The workshop will discuss why recruiting new donors, advocates, and members are critical to nonprofit's growth. There are numerous tactics for online acquisition including Search Engine Marketing, Co-Registration, Email List Rental and Lead Generation. Nonprofits will also learn ways to evaluate the performance of online acquisition programs so that they can improve their return on investment. Finally, nonprofits will hear about best practices in converting new subscribers into donors through direct appeals, multichannel conversions, and peer-to-peer fundraising.
  
Don't miss this opportunity to learn from the top thinkers in the industry and network with your peers at the Online Fundraising Strategies Conference.
  
Click here to see the full agenda and register.

 

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Allyson Kapin

Allyson has been named one of "Top Tech Titans" by the Washingtonian, one of the Most Influential Women In Tech by Fast Company, and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. As Founding Partner of Rad Campaign, she leads the firm's client and online strategic services. For over a decade Allyson has helped non-profit organizations and political campaigns create dynamic and award-winning websites and online marketing and recruitment campaigns. She works side-by-side with her clients to meet their web needs and maximize their online effectiveness to create real world impact.

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