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Allyson Kapin 3 min read

Email Dominates on Mobile

Does your nonprofit know how many of its supporters read action alerts and fundraising appeals on their smartphone? It’s probably a lot more then you think.

A new report by Nielsen shows that email is the number one activity people do on the mobile web. In the last year email activity on mobile devices increased from 37.4 percent to 41.6 percent. Despite some predictions, the rise of social networking hasn’t pushed email and instant messaging into obscurity, said the Nielsen report. Across online mediums, email is the third heaviest activity online.

More Useful Nielsen Stats

  • Americans spend nearly a quarter of their time online on social networking sites and blogs, up from 15.8 percent one year ago.
  • They spend a third of their online time communicating and networking across social networks, blogs, personal email and instant messaging.
  • Online games are the second most heavily used activity behind social networks.

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Allyson Kapin

Allyson has been named one of "Top Tech Titans" by the Washingtonian, one of the Most Influential Women In Tech by Fast Company, and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. As Founding Partner of Rad Campaign, she leads the firm's client and online strategic services. For over a decade Allyson has helped non-profit organizations and political campaigns create dynamic and award-winning websites and online marketing and recruitment campaigns. She works side-by-side with her clients to meet their web needs and maximize their online effectiveness to create real world impact.