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Allyson Kapin 4 min read

Women Rule Social Networks

Women are valuable stakeholder to nonprofits. They make contributions to twice as many charitable organizations as men do, and they are more likely to take greater risks in organizations with a strong vision for change, according to Lisa Witter and Lisa Chen, co-authors of The She Spot: Why Women are the Market for Changing the World and How to Reach Them. “Women also volunteer much more than men do. Thirty-two percent of women, compared to just 25 percent of men, volunteer across every state, age group and education level,” said Jocelyn Harmon.

Did you know that women also dominate social networks? According to a Pew study, in 2008 women comprised 53% of social networking site users. Over the past two years, women have increased their social networking usage and now comprise 56% of the social networking consumer base.  Men’s social networking user base has dropped to 47%. The study said that Linkedin is the only social networking site where men dominate.

Women don’t just rule social networks. Women are also extremely active in online activities like emailing, instant messaging, blogging and photo sharing.

Check out these social networking usage stats.

  • Women comprise 58% of all of all Facebook users.
  • Women post status updates on Facebook more than men. Interestingly the study noted that both women and men are posting status and profile updates much less often these days.
  • 16% percent of women on Facebook comment on posts several times a day but only 8% of men do.
  • 28% of women on Facebook “Like” something during the day as opposed to 9% of men.
  • 64% Twitter users are comprised of women compared. 36% are men.
  • What’s your nonprofit doing to engage your base of women supporters and potential supporters on social networks?


Allyson Kapin

Allyson has been named one of "Top Tech Titans" by the Washingtonian, one of the Most Influential Women In Tech by Fast Company, and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. As Founding Partner of Rad Campaign, she leads the firm's client and online strategic services. For over a decade Allyson has helped non-profit organizations and political campaigns create dynamic and award-winning websites and online marketing and recruitment campaigns. She works side-by-side with her clients to meet their web needs and maximize their online effectiveness to create real world impact.