Want to learn how an organization turns crisis into opportunity?
Get every little detail of how Planned Parenthood Federation of America turned the most significant funding attack in its history into a movement-building moment with a fast-moving, multifaceted online campaign. Join us on Wednesday, August 31st at 2PM ET for this free webinar where you'll learn how to prepare your organization for an emergency before it strikes, how to make the most of your moment in the spotlight, and what to do to maintain momentum when things get back to [what passes for] normal.
You'll learn about:
- Setting up internal processes so you're ready to respond when disaster strikes;
- Integrating communications channels -- web, email, social media, mobile, and offline -- to create a multifaceted campaign;
- Working with partners -- including allied organizations and individual supporters -- to expand your reach;
- Maintaining momentum and motivating all those new supporters once the crisis passes.
About the presenters:
Madeline Stanionis, CEO & Founder, Watershed
Madeline Stanionis is the CEO of Watershed, a leading online fundraising, advocacy, and marketing agency. She has led internet strategies for many organizations, including Planned Parenthood Federation of America, The Nation, Ocean Conservancy, Amnesty International USA, Earthjustice, Human Rights Campaign, the Humane Society of the United States, ACORN, NARAL Pro-Choice America, and CARE.
Madeline is the author of The Mercifully Brief, Real World Guide to Raising Thousands (If Not Tens of Thousands) of Dollars with E-mail, published by Emerson and Church. She holds a Masters of Social Work from San Francisco State University. She lives in Berkeley with her husband and rescued greyhounds, Cotton and Scout. She and her husband also run a fun and funky inn near Mendocino on California's north coast, The Andiron.
Will Valverde, Strategy Director, Watershed
Will is the strategy director at Watershed, where he works with terrific organizations like Planned Parenthood Federation of America, the Mozilla Foundation and the Smithsonian Institution to develop and execute email fundraising and advocacy campaigns. Over the past seven years, Will has done it all: strategy development, copywriting, data analysis, and even the occasional late-night code-fixing binge -- but his true love is emergency response.
Eric Glader, Director of Nonprofit Services, Care2
Eric has been with Care2 since 2001 helping nonprofits with advocacy, fundraising and membership growth. Prior to joining Care2, he worked at an ePhilanthropy application service provider that enabled the collection of charitable donations online, with clients such as American Express, Cisco Systems, E*Trade, Applied Materials and NEC. Eric is a graduate from UCLA’s undergraduate program and Vanderbilt University’s MBA program.
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