So you've acquired them. Now what?!
Converting new subscribers to donors of course depends on the RIGHT communication strategy; but maximizing the return on your online constituency growth investment depends on the RIGHT data and the RIGHT interpretation.
Do you have a plan? Do you know what to look for? ...and what it all means?
Join Janna Chan of the Center for Reproductive Rights (formerly of Lambda Legal and M+R Strategic Services) and two Grams (Jaime Grams of Integral and Dane Grams of Care2, formerly of GLSEN and HRC) for our latest Expert Webinar:
"A Recipe for $uccess: Tracking & Converting to Maximize Returns" on Tuesday 5/22 at 2PM ET
Learn from this real-life example how to manage and track new online subscribers and how it can help guide you on your communications and fundraising, as well as pinpoint the real value of your nonprofit's supporters.
In this webinar you will learn:
- Why it is important to recruit new supporters
- How to keep online subscribers engaged, involved and converting to donors
- What are the right metrics for measuring success, short term and long term
- How to compare your online investment to other direct response and marketing channels
This Expert Webinar is FREE but space is limited, so please register today!
About the Presenters:
Janna Chan -- Manager of Online Strategy & Response, Center for Reproductive Rights
Jaime Grams -- Vice President, Integral
Jaime brings more than 12 years of marketing and analysis experience in both corporate and non-profit sectors working with clients on evaluating and monitoring the health of their multiple business models, ROI-based investment programs, and strategic communication and segmentation strategies. He has provided actionable, data-focused consulting services for organizations such as the ASPCA, Audubon, Greenpeace, the Cornell Lab of Ornithology, Catholic Relief Services, USA for UNHCR and Wounded Warrior Project, to name a few. Jaime’s recent focus has been on helping clients with real time forecasting to serve as early warnings when growth slows and to understand the key drivers of projected revenues in the current fiscal year and beyond. Jaime holds dual degrees in Business and Communications from the University of Pittsburgh. Jaime remains optimistic that the Pittsburgh Pirates will return to the playoffs this season.
Dane Grams -- Director of Nonprofit Services, Care2
Dane is a seasoned online communications and fundraising professional with more than 18 years of experience. He has directed strategic planning and implementation of innovative, integrated and award-winning direct marketing and online campaigns that have helped organizations establish identities, build strong brands, and inspire tens of thousands of individuals to support meaningful causes with both their voices and their dollars. Previously, Dane worked for the Human Rights Campaign for 11 years where he last served as the online strategy director, building one of the most admired online communications programs in the non-profit community. For more than 5 years Dane has served on the Editorial Advisory Board of Fundraising Success Magazine and currently serves as the Co-Chair. Dane is also a member of the National Leadership Council for Broadway Cares/Equity Fights AIDS and is the Race Director of the Front Runners LGBT Pride Run in Central Park.
Register now and attend this FREE Expert webinar on Tuesday, May 22 at 2PM ET