Recently, I had the pleasure of hearing Madeline Stanionis of DonorDigital speak in San Francisco about her new book The Mercifully Brief Real World Guide to Raising Thousands (if Not Tens of Thousands) of Dollars with E-mail. OK, the title is not so mercifully brief... but I assure you the rest of it is! This book is engaging, smart, funny, and extremely approachable. And the font is nice and big.
I recommend it to anyone getting started in the field of e-mail fundraising. It's loaded with tips and tricks that may not be self-evident. For example, sometimes it's effective to send the same exact e-mail twice or even three times to the same people! Who woulda thunk? Certainly not me. Check it out for yourself.