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Claire Kerr 3 min read

52 remarkable campaigns: Ideas that will change how you think about nonprofit marketing

Have you ever had a marketing experience so memorable that the messaging stuck in your mind for days afterwards?

That’s exactly what happened to the Capulet team when they attended a climate conference and encountered a gate-crashing animatronic bear supplied by Greenpeace!

Instagrammable bears are just one cause-related marketing case study you can explore in Capulet and Care2’s new eBook: A Year of Remarkables.

“Remarkables” are creative, high-impact marketing and communications campaigns that get people fired up about an organization or a cause.

Inspired by the Farmer’s Almanac, this eBook gives you 52 remarkable marketing campaigns, broken up into 4 “seasons”. It’s easy to dip in and out whenever you want to explore great projects from all over the world.

Download A Year of Remarkables to read about the campaign to #EndGunViolence, 100 very questionable popsicles, and the Bronx Zoo’s valentine cockroaches!

You’ll find these bite-sized stories inspirational and instructive.

Here’s a sneak peek:

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Instagrammers Recreate Classic French Art

Paris's municipal museums recently launched an online catalogue of nearly 200,000 paintings, sculptures, and photographs. To celebrate the platform's launch, they enlisted popular Parisian Instagrammers to recreate famous works in their collection.

WHAT WE LIKE: It puts their ”product” at the centre of the campaign. Plus, it playfully skewers the sometimes snooty art world.

WHAT COULD BE BETTER: It can be difficult to measure meaningful outcomes with a campaign focused on Instagram.


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Read about this campaign and over 50 others from organizations like Amnesty International, Prostate Cancer Canada, and Donate Life America in A Year in Remarkables!



Claire Kerr

Claire Kerr is a nonprofit veteran who has worked for organizations in economic development, education, and fundraising sectors. At Care2, she works with charities and nonprofits as they use digital channels to acquire new supporters. She has presented online, social & mobile fundraising best practices at conferences around the world, and also teaches “Digital Strategies for Nonprofit Organizations” at George Brown College in Toronto.