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Randy Paynter 5 min read

10 Things That Will Help You Set A Winning Strategy for 2019


The team at Care2 has put together a list of 10 favorite resources to help you set a killer strategy for 2019. Some contain big ideas, others are more tactical. All of them we love and hope you will too:

BOOK: Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain

This book shows you how the decision-making part of the brain works so you can begin to create more effective marketing strategies and radically improve your ability to influence others.

PODCAST: The Hidden Brainnpr_hiddenbrain_podcasttile_sq-270ab642de6948802f485c6ad1f087239ef6e324-s400-c85

Host Shankar Vedantam uses science and storytelling to reveal the unconscious patterns that drive human behavior, shape our choices and direct our relationships.

BOOK:  Switch: How To Change Things When Change Is Hard

In Switch, the authors reveal how everyday people—employees and managers, parents and nurses—have united minds and, as a result, achieved dramatic results.

ARTICLE: The Hidden Traps in Decision Making

An old gem from Harvard Business Review on how to spot decision-making traps before they become judgment disasters.

TOOL: Email ROI Calculator for Nonprofits

Using industry benchmarks and your real or hypothetical data, this calculator can help you determine the lifetime value of your email list.

recodePODCAST: Recode has published 240 podcasts in 2018. Here are the 10 you really shouldn’t miss.

ARTICLE: Appeal Volume and the Impact on Online Donor Retention

A great study that looks strictly at the online retention of online donors.

REPORT: Campaigning trends 2018

A look back at the major trends that impacted campaigning in 2018, as you form your strategy for next year.

ARTICLE: 3 Ways to Keep Donors Happy in an Online World

How do you cultivate donor happiness in today’s climate? Care2’s founder & CEO shares 3 simple but effective ways in his LinkedIn piece.811jW-BHHIL

BOOK: Doing Good Better: How Effective Altruism Can Help You Make a Difference

This well-researched book urges us to think differently, set aside biases and use evidence and careful reasoning when we set out to do the most amount of good in the world.


Randy Paynter

As the founder of Care2 and the PetitionSite, Randy is a pioneer of online advocacy. Randy launched Care2 in 1998 to empower individuals to take collective action in support of social and environmental causes. Today, Care2 helps over 45 million members stand together, start online petitions, and share stories that inspire action.