The team at Care2 has put together a list of 10 favorite resources to help you set a killer strategy for 2019. Some contain big ideas, others are more tactical. All of them we love and hope you will too:
This book shows you how the decision-making part of the brain works so you can begin to create more effective marketing strategies and radically improve your ability to influence others.
PODCAST: The Hidden Brain
Host Shankar Vedantam uses science and storytelling to reveal the unconscious patterns that drive human behavior, shape our choices and direct our relationships.
In Switch, the authors reveal how everyday people—employees and managers, parents and nurses—have united minds and, as a result, achieved dramatic results.
ARTICLE: The Hidden Traps in Decision Making
An old gem from Harvard Business Review on how to spot decision-making traps before they become judgment disasters.
Using industry benchmarks and your real or hypothetical data, this calculator can help you determine the lifetime value of your email list.
A great study that looks strictly at the online retention of online donors.
REPORT: Campaigning trends 2018
A look back at the major trends that impacted campaigning in 2018, as you form your strategy for next year.
How do you cultivate donor happiness in today’s climate? Care2’s founder & CEO shares 3 simple but effective ways in his LinkedIn piece.
This well-researched book urges us to think differently, set aside biases and use evidence and careful reasoning when we set out to do the most amount of good in the world.