When is the last time your nonprofit spent months planning a fundraising event? Did your organization use social media to help promote it? Probably not. According to a new survey from Constant Contact, the number one reason nonprofits aren't using social media for event planning is because 54% admit that they just don’t know how to use it effectively. Oftentimes nonprofits are so busy trying to do the work of more people than they actually have, that social media tends to get put on the backburner, particularly as it’s still evolving and unfolding, for everyone. The survey revealed just how critical of a marketing tool social media really is when it comes to event planning for nonprofits. A whopping 77% of event planners currently use social media to market their events, and another 14% plan to do so in the next year.