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Allyson Kapin 2 min read

YouTube Launches Video for Change

YouTube just launched the Video for Change program to highlight the most pressing social causes the YouTube community cares about. The new programs hopes to foster the connections between individual activists on the site and nonprofits.

The first Video for Change program features the Enough Project which calls attention to issues that don't get much coverage in the mainstream media. The first contest is "Come Clean 4 Congo" where Enough is asking the community to create a compelling video about the "conflict minerals" used in cell phones and the war in the Democratic Republic of the Congo –- the deadliest war since World War II.

YouTube plans to launch the Video for Change campaigns four times a year.

Members of the YouTube Nonprofit Program can email for an application to the program.

 
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Allyson Kapin

 Allyson has been named one of "Top Tech Titans" by the Washingtonian, one of the Most Influential Women In Tech by Fast Company, and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. As Founding Partner of Rad Campaign, she leads the firm's client and online strategic services. For over a decade Allyson has helped non-profit organizations and political campaigns create dynamic and award-winning websites and online marketing and recruitment campaigns. She works side-by-side with her clients to meet their web needs and maximize their online effectiveness to create real world impact.

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