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Allyson Kapin 3 min read

Social Media Roundup

ReadWriteWeb Guide to Online Community Management

ReadWriteWeb launched a great report and cool new tool that provides organizations with the latest research and best tips in social media. Whether you are using your Web 2.0 savvy skills to manage your nonprofits community or just getting up to speed in the social media world, ReadWriteWeb’s Guide to Online Community Management is definitely worth checking out.

The first part of the report features a 75 page collection of case studies, advice and discussion concerning the most important issues in online communities. The report covers the basics, and answers commonly asked questions such as ("Should we be on Facebook? Should we have a blog?") Then the report dives into four key areas: Return on Investment, Job Description, the Marketing/Customer Service Balance and Dealing With Challenging Community Members.

Part two of the report is a companion online aggregator that delivers the most-discussed articles each day written by experts on community management from around the web.

Social Tech Training

The inspiring folks at Web of Change are hosting the second Social Tech Training scheduled for June 10-12th in Toronto. This “Masters level” 3-day hands-on course is ideal for organizations that have a website, an active email list, a profile on Facebook, MySpace, and maybe even Twitter… and see the potential for the web to become a more central part of campaign communications. Led by senior trainers, the training combines inspiring stories from leading web campaigns, a “create, test, and learn” education model, and is designed to connect participants to a powerful community of peers. While the training recently filled up, a few more spots may open up. Email Julia with your name, organization, email, phone number and city to be added to the waiting list.


Allyson Kapin

Allyson has been named one of "Top Tech Titans" by the Washingtonian, one of the Most Influential Women In Tech by Fast Company, and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. As Founding Partner of Rad Campaign, she leads the firm's client and online strategic services. For over a decade Allyson has helped non-profit organizations and political campaigns create dynamic and award-winning websites and online marketing and recruitment campaigns. She works side-by-side with her clients to meet their web needs and maximize their online effectiveness to create real world impact.