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Jordan Wait 5 min read

Would you like a share of $5 million?

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Source: Knight Brothers 21st Century News Challenge Web site.

If you read the title of this blog and thought to yourself, "of course," you probably aren't alone.  However, for those of you who are also thinking to yourself, "That sure would be nice, but I'm more likely to pass on Grandma's famous sweet potato pie on Thanksgiving than win any of that money," you might want to read further.  In a recent blog on Getting Attention, nonprofit marketing expert Nancy E. Schwartz wrote about an exceptional contest organized by the Knight Foundation.  The Knight's 21st Century News Challenge is asking anyone - yes, that includes you - to "share your idea how to use digital news and information in new ways to improve people’s connections and quality of life in actual, geographic communities."  These ideas might include pilot projects, commercial products and leadership initiatives that will improve the flow of information and news in the public interest. The Foundation is intentionally being vague in their requests to stimulate creativity.   

With the digital age sweeping across the globe, new media presents itself nearly everyday.  The key is to find how to best utilize and collaborate new ideas to best serve the community.  One stipulation the Knight Foundation included in their contest is that the winning ideas must be shared with everyone.  Winning participants must also further develop their idea publicly in a blog on a Knight-designated web site for at least a year. As Swartz states in her blog, "This is a great opportunity for community-based nonprofits, or national organizations working on regional or local projects, to be funded to experiment with online communications innovations."

So as Thanksgiving creeps upon us, get those creative juices flowing.  You might not be able to pass on that world-famous sweet potato pie, but a slice of the prize isn't unimaginable. 

 

To read more blogs by Nancy Schwartz, click here.

Getting Attention and Frogloop are participants in the  Nonprofit Blog Exchange

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