Do you need new ideas on how to engage your supporters?
Does your donor acknowledgement process need a refresh?
Do you want to better understand your supporters?
If yes, this webinar is for you! No matter how many supporters you have, you are probably constantly looking for new ways to appreciate, engage and retain them. All across the fundraising landscape, donor retention is falling. Gartner Inc. reports that 75 percent of CRM initiatives fail to impact the customer experience. With implementation costs high, the cost of all this failure is higher. People give their hard earned money for a reason; you need to understand those reasons and engage donors in the manner they prefer. In this webinar, Doug Barker (Principal and Co-Founder of Barker & Scott Consulting) and Amy Ganderson (Digital Marketing Director at The Nature Conservancy) will share their ideas, examples and key strategies for making your supporters feel appreciated – and more tied to – your mission and organization.
In this webinar you'll learn:
- New ways to listen to and engage with your supporters
- Fresh ideas on how to retain donors
- Specific examples of how to put these ideas in action
About the Presenters:
Doug Barker -- Principal and Co-Founder, Barker & Scott Consulting
As a principal in Barker & Scott Consulting, Doug assists leading regional, national, and international nonprofit organizations with leveraging the power of information technology for organizational advancement and mission success. His expertise includes change management and constituent relationship management strategy and implementation. Prior to founding Barker & Scott, Doug was Vice President and Chief Information Officer for The Nature Conservancy. There he provided information technology leadership for this global organization of 3,000 staff in over 400 offices located in 30 countries. Prior to joining The Nature Conservancy, Doug was the nonprofit industry lead for the consulting practice of Arthur Andersen in Washington, D.C. Currently, Doug serves as a judge for CIO Magazine’s prestigious CIO 100 Awards. He received a B.A. in Psychology and an M.B.A. in Finance and Strategic Marketing from San Diego State University. Along with his professional pursuits, Doug loves the outdoors. He is an active board member for Rock Creek Conservancy and is spearheading a community-wide initiative to plant hundreds of native trees in his Washington DC neighborhood.
Amy Ganderson -- Digital Marketing Director, The Nature Conservancy
As a Director of Digital Marketing for The Nature Conservancy, Amy Ganderson leads the development of strategic online marketing programs and campaigns designed to advance the Conservancy’s guiding marketing strategies to build reputation, influence conservation action and achieve fundraising goals. She manages the team that drives growth in social media, email, mobile, new business development, and online advertising. Amy began her career with The Nature Conservancy four years ago building their social media, online advertising, and web analytics strategy. Prior to joining The Nature Conservancy, Amy worked in e-commerce for Discovery Communications. While at Discovery Communications, she managed paid search and developed partnerships with Amazon and eBay, both in conjunction with Discovery Channel's online store. She also launched a corporate sales business. Amy began her career in retail buying and planning for Perry Ellis International and Bloomingdale's Department Stores. Amy received an MBA from The George Washington University and a B.S. from Cornell University. In her spare time she juggles one-year-old twins.
Ashley Hansen -- Director of Nonprofit Services, Care2
Ashley works with nonprofits to win advocacy campaigns, strengthen their online fundraising program and drive traffic to their website. Since joining Care2 in 2011, Ashley has strategized with many nonprofits on the most effective way to engage with Care2's members. Prior to joining Care2, Ashley spent 10 years at the Student Conservation Association (SCA) where she helped hundreds of young people volunteer on public lands and start careers in conservation. Throughout her life, Ashley has visited over 200 public lands only to come home to find her favorite National Park, the Kenilworth Aquatic Gardens, right here in DC. In addition, she presents at several conferences each year and has been an invited speaker to Federal leadership teams.