As more consumers and donors look to live lives of purpose, the cause-oriented marketing space has become increasingly crowded. Clear communication of your brand is more important than ever to cut through the noise.
Join Care2, the largest online social networking community of cause-oriented adults, and BBMG - a values-driven branding and marketing firm - for an informative webinar on how socially responsible brands and nonprofit organizations can leverage current consumer trends to win loyalty and inspire action.
BBMG will share insights into today's conscious consumer and specific ways companies and nonprofits can communicate their value through partnerships of purpose. Then, Care2 will demonstrate how this is brought to life by sharing case studies from several recent for-profit/ nonprofit Cause Marketing campaigns.
Cause Marketing - Getting the Message Right for the New Consumer/Donor
When: Thursday, November 5, 2009 at 2PM Eastern Time.
We have a limited amount of webinar lines, so please take a moment to sign up now. It's free.
About Our Presenters:
Justin Perkins: Since 2006, Justin has worked with Care2 to help over 120 nonprofits and socially responsible brands customize strategic campaigns to reach Care2's audience of 12 million members and to leverage Care2's audience to reach other networks. He also develops new tools to help nonprofits with marketing and fundraising, and frequently speaks at nonprofit conferences about social media strategy and online marketing.
Justin launched the popular nonprofit blog, frogloop.com for Care2 in 2006 as a way to share cutting edge case studies and best practices for nonprofit online marketing.
Mirm Kriegel: Mirm leads the philanthropy and social enterprise practice at BBMG, a nationally recognized branding and integrated marketing firm dedicated to creating innovative brands that engage and inspire today's increasingly conscious consumers. With deep experience in both marketing and development, Mirm has managed national and international marketing campaigns in the nonprofit sector. Recent clients include Robert Wood Johnson Foundation, InterAction, Ocean Conservancy and Interfaith Alliance.
Prior to BBMG, Mirm was the director of marketing at United Jewish Communities (formerly UJA), a $2 billion annual enterprise, where she led amnational branding initiative for 150 local affiliates. Mirm earned her B.A. from Duke University and a Masters in Strategic Communications from Columbia University.
COMMENTS