All the nonprofits I work with have one thing in common: they're working overtime just to keep up with the sheer volume of work on their plates. Adding new tools or tasks to their workload wouldn't make me popular, so I've searched high and low to find things that will increase a nonprofit's productivity at little or no cost.According to Rashmi Sinha, the CEO, SlideShare is the worlds largest professional sharing community. SlideShare gets 28 million unique visitors per month and 80 million unique page views per month. The average time on site is 8 minutes (that's a lot) with an average of 20 slides viewed per visit. All of this translates into a lot of search engine visibility - meaning your nonprofit's slides could show up on Google searches for your keywords if you optimize the keywords for your slides.
- Upload your materials to SlideShare.
- Create slidecast webinars by syncing audio to your slides. Easy to do with any laptop with a built-in microphone, for example.
- Embed your SlideShare content in your blog posts and on your website. Easy to do with embed code provided on SlideShare.com for each of your slides.
- Create new content or repurpose your existing presentations, case studies, white papers and brochures on slideshare.
2. Salesforce Nonprofit Edition
Why is it important?
You may have heard of Salesforce but wondered what it is or how you could use it. You may have even thought that it was expensive (and you would be correct if you were a for-profit). But what a lot of nonprofits don't know is that you can get $15,000 worth of Salesforce service at no cost. Yes, that was not a typo...I said $15,000.
That's because Salesforce has decided to help nonprofits as part of its corporate social responsibility strategy. With Salesforce CRM product donations, your nonprofit can get up to 10 donated Salesforce CRM licenses. Each seat is worth $1,500 per year.
- You can replace all your Excel spreadsheets and standalone databases
- Track donations and donors and group them into households
- You can track your Google Grants program and Google AdWords outreach
- Track your contacts, volunteers, allies, constituents and donors and run reports of their activities and contributions
- Create dashboards and reports to instantly see visualizations of your data
- Watch the 7-minute program introduction video here.
- Go here to to learn more and apply.
- Yes, these are pitchy...but read the Salesforce case studies to increase your understanding of the capabilities of the platform.
- In addition to the Saleforce for Nonprofit donation program, Salesforce has a grant program. Learn more and apply for a grant here.
3. YouTube Branded Nonprofit Channel
Why is it important?
YouTube is a great way for your nonprofit to share its story and get found on the internet. But I've noticed that some nonprofits haven't taken the important extra step to take advantage of the Google YouTube for Nonprofits program. It lets you customize the branding of your channel and gives you additional features and tools:
- A branded YouTube channel with increased upload capacity
- A fundraising option with integrated Google "Donate" button
- The option for a "call to action" overlay
- A listing on Google's nonprofit channel and nonprofit videos page
- The ability to post volunteering opportunities on the YouTube Video Volunteers platform
- Watch the introductory video and apply for a YouTube non-profit channel
- Brand your channel by uploading your logo and matching the background color scheme to your brand
- Upload all of your available video footage and tag the content
- Join the YouTube for Nonprofits Google Group to get the monthly newsletter
- Four Useful Apps for Nonprofits - Frogloop
- Top 8 Social Media Tracking Tools - Frogloop
- 5 Ways Non-Profits Can Increase Engagement With YouTube - Mashable
*This article was written by Hatef Yamini, a leader and entrepreneur experienced in developing the Web presence, strategic communication plans, and online marketing campaigns for nonprofits across a wide range of sectors including human rights, energy and healthcare. He can be reached at hatef@simpliconsulting.com or (202) 596-1430
You should follow Frogloop on Twitter.
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