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Allyson Kapin 2 min read

The Ultimate Checklist for your Homepage

Your organization's homepage is often one of the first engagement points potential advocates and donors have with your organization. How's your homepage looking these days?  Check out these great tips by Network for Good as well as their free tutorial on maximizing your homepage to tell your organization's story and connect with supporters.

 10 Tips to Improve your Website Homepage

  1. Establish an emotional connection off the bat. Make a bold statement, which can be the start of a powerful story.
  2. A one sentence statement that sums up your mission quickly.
  3. Clear, intuitive navigation that that speaks to your target audiences not your departmental chart.
  4. Show your impact and how donations are spent.
  5. An easy to find email signup form that motivates people to sign up for your list.
  6. A prominent donate button.
  7. A third-party endorsement (such as ratings from Charity Navigator, or a testimonial from someone).
  8. Clutter-free design.
  9. Links to your social media presence, such as Facebook, Twitter, Pinterest, etc.
  10. Your contact information, including email address, phone number and street address.
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Allyson Kapin

Allyson has been named one of "Top Tech Titans" by the Washingtonian, one of the Most Influential Women In Tech by Fast Company, and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. As Founding Partner of Rad Campaign, she leads the firm's client and online strategic services. For over a decade Allyson has helped non-profit organizations and political campaigns create dynamic and award-winning websites and online marketing and recruitment campaigns. She works side-by-side with her clients to meet their web needs and maximize their online effectiveness to create real world impact.

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