Did you know that a strong organizational tagline does double-duty? According to Nancy Schwartz, a nonprofit consulting, "working to extend your organization’s name and mission, while delivering a focused, memorable and repeatable message to your base is one of your most effective marketing tools." However, a GettingAttention.org survey showed that 72% of nonprofit organizations don’t have a tagline or rate theirs as performing poorly. Yikes!
To turn the tide and encourage nonprofits to develop taglines with an impact, Schwartz launched the 2010 Nonprofit Tagline Awards Program. How does your nonprofit's organization tagline size up to other nonprofits? Just enter your organizational, fundraising campaign, program and/or special event tagline!
After the voting ends by such notable judges as Katya Andresen, Chief Operating Officer, Network for Good and Kari Saratovsky, Vice President, Social Innovation at the Case Foundation, Schwartz will release an updated Tagline Report highlighting what kinds of taglines are effective and marketable and which ones simply fail.
Past winners include:
- EarthJustice - "Because the earth needs a good lawyer"
- The United Negro College Fund - "A Mind is a Terrible Thing to Waste"
- Nothing But Net - "Send a net. Save a life."