<img src="//bat.bing.com/action/0?ti=5065582&amp;Ver=2" height="0" width="0" style="display:none; visibility: hidden;">
Allyson Kapin 2 min read

The Mother of All Infographics

Infographics are like eye candy. They can be visually stunning to look at while telling an important story framed around data. If done right, they can also be a fantastic marketing tool to reach your target audiences. They are also highly sharable across social media channels. And the press love to cover them too. If your organization is thinking about making an infographic, definitely check out the “Infographic of Infographics” below, which illustrates the most popular elements incorporated into infographics.  For example:

  • 32% of infographics use bar charts vs. 22% that use pie charts.
  • 85% use a sans serif font
  • 4.6 words make up the average title. The shorter, the better.
  • 88% of infographics feature data from the U.S, 22% from china, and 12% from the UK.

     

 

avatar

Allyson Kapin

Allyson has been named one of "Top Tech Titans" by the Washingtonian, one of the Most Influential Women In Tech by Fast Company, and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. As Founding Partner of Rad Campaign, she leads the firm's client and online strategic services. For over a decade Allyson has helped non-profit organizations and political campaigns create dynamic and award-winning websites and online marketing and recruitment campaigns. She works side-by-side with her clients to meet their web needs and maximize their online effectiveness to create real world impact.

COMMENTS