<img src="//bat.bing.com/action/0?ti=5065582&amp;Ver=2" height="0" width="0" style="display:none; visibility: hidden;">
Allyson Kapin 3 min read

The 2009 America's Giving Challenge

In 2007-2008 America’s Giving Challenge encouraged 70,000 individuals to help raise more than $1.8 million for nonprofit organizations. With the explosion of social media, America’s Giving Challenge hopes to get even more people involved this year and raise a lot more money for nonprofits. The 2009 America’s Giving Challenge is a month long, national online competition that encourages people to leverage their online and offline personal networks to build communities via Facebook Causes, raise money and recruit supporters for a nonprofit. The heated competition will run through November 6th. Just as in 2007-2008, the causes will compete to win cash awards totaling $170,000.  Nonprofits can compete for daily awards of $500 and overall awards of up to $50,000 for receiving the most amounts of donations to their cause on Facebook. Want to start or help a cause? Here’s the scoop:

  • Champion a cause – Individuals can become “cause champions,” for a specific cause and will compete to obtain the most donations for their cause through the Causes application on Facebook.
  • Promote, donate or join a cause Join, promote and donate to the cause you care about. Facebook membership is not required to donate to a Giving Challenge cause.

America’s Giving Challenge is going to be quite competitive this year so take some pointers from Jared Schwartz who did a case study about a how a small nonprofit used social media and crowd sourcing to win a different challenge – The Global Giving Challenge.

Do you have tips on how to win online challenges like the America’s Giving Challenge? Share them with us below!





Allyson Kapin

Allyson has been named one of "Top Tech Titans" by the Washingtonian, one of the Most Influential Women In Tech by Fast Company, and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. As Founding Partner of Rad Campaign, she leads the firm's client and online strategic services. For over a decade Allyson has helped non-profit organizations and political campaigns create dynamic and award-winning websites and online marketing and recruitment campaigns. She works side-by-side with her clients to meet their web needs and maximize their online effectiveness to create real world impact.