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Allyson Kapin 11 min read

10 #16NTC Sessions to Attend

Another awesome 16NTC conference starts next week in San Jose. There's going to be some terrific panels aimed at nonprofit advocacy, fundraising, tech, and leadership teams. Every year we go through the program to help you focus on the top 10 sessions to attend. Get ready! Go!

1. Digital Outlook: Ready, Set, Go… Wait, Where Are We Going?
2015 was a banner year for integration, as nonprofits reshaped and retooled to combine traditional (offline) and digital (online) endeavors, acknowledging that in modern marketing, digital shouldn’t
exist in isolation.

The 2016 Digital Outlook Report results are in, and it may surprise you or reaffirm your strategic decisions and investments this year. Data from hundreds of organizations across the globe has guided the findings — see how you compare!

Research and report partners Care2, hjc, and NTEN will walk you through a recap of trends and strategies, highlighting best practices and expert insights along the way.


2. It Takes More than a Hashtag to Build a Movement: Network Building for Change.
Movement leaders are constantly seeking powerful ways to connect resources to people and people to each other in order to create change — but social change cannot happen when individual leaders in grassroots groups and organizations are fractured from one another and campaign in isolation. 

This session opens a discussion about the mechanics of network building for social change, and offers a framework for discussion and an opportunity tomake sense of it all through a mix of large groups, peer learning, and small groups.

3. Communications MythBusters: Best Practices vs. Bad Advice
Plenty of online organizing and media engagement tips get passed around as the Gospel Truth at conferences and trainings, but how many have overstayed their welcome? How can you tell rhetoric from strategies and tactics that will get real results?

4. M+R Benchmarks X: A Sneak Peak at the Most Important Digital Data
from the 2016 Study

Hot off the database, get a sneak peak at the most important top-line trends from the soon-to-be-released 2016 M+R Benchmarks Study, and recommendations on how you can shape your strategies to the make the most of these findings. See examples of how nonprofits are using data to run amazing campaigns and getting results, and how you can too.

5. Empowering Women Leaders of Tomorrow
Women, leadership, and technology: how do we begin a conversation? Women hold influential positions in technology across sectors, yet there is clearly room for more innovation. Learn from women who made it in tech. Get our top ten insights on successful characteristics and tips.

6. Happy Healthy Nonprofit: Using Tech for Healthier Work and Life
Nobody is teaching us how to balance work and life in our ultra-connected, “always on” world. It is overwhelming and stress producing, leading to a loss in workplace productivity. This
interactive session will provide tools and tips for nonprofit techies and others at their organizations seeking to gain more from technology with fewer intrusions on attention and well being.

7. SMS for Labor, Advocacy, and Immigration
Mobile isn’t just about fundraising. Political and nonprofit organizations are increasingly turning to mobile technology to connect people to the causes they care about. Learn how SMS is an essential
component of a comprehensive, multichannel strategy, and can be easily integrated with email, social media, and other CRMs.

8. Automation: It’s Not Just for Marketing Anymore
As nonprofit professionals, we’re often expected to do a lot with very little, which can leave us feeling overworked and overwhelmed. It doesn’t have to be that way! This tactical session will explore how
free automation tools, such as IFTTT (If This Then That), Workato, and Zapier can be used to reduce monotony, boost productivity, and improve your organization’s internal and external communications.
We’ll cover everything from automating spreadsheets, to syncing data, to forecasting the weather!

9. Building a Network of Community Champions
How do you take a diverse group of federated nonprofits and turn them into an assembly of unified community champions? Especially for national nonprofits, making sure your national and local offices are aligned is key to building consistent messaging and being able to move your organization forward together.

This session will share how organizations can use Yammer, intranets, shared calendars, and social media to communicate with their national network; learn from them and share best practices; and create an online community of staff who have broken down silos in order to
better champion their mission.

10. The Future of Money: What Digital Payments Mean for Your Organization
From wearables to fingerprint authentication, innovations in the payments space are happening faster than ever. Join this session to discuss the future of money and how customers are changing their
preferences in how they make payments to nonprofits. The panel will navigate through various alternate payment types like PayPal, Apple Pay, Bitcoin, and new digital wallets, and how these payment types are being used by nonprofits of all shapes and sizes. From adoption rates
to the pros and cons of managing these digital currencies, we’ll present several case studies of how nonprofits are successfully using these tools. By the end of the session, you’ll come away knowing what payment tools you should consider depending on your organization’s goals, and get insider knowledge that can take your mission to the next level. 



Allyson Kapin

Allyson has been named one of "Top Tech Titans" by the Washingtonian, one of the Most Influential Women In Tech by Fast Company, and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. As Founding Partner of Rad Campaign, she leads the firm's client and online strategic services. For over a decade Allyson has helped non-profit organizations and political campaigns create dynamic and award-winning websites and online marketing and recruitment campaigns. She works side-by-side with her clients to meet their web needs and maximize their online effectiveness to create real world impact.