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Allyson Kapin 4 min read

Nonprofits Are Fortresses. Will Free Agents Set You Free?

The ecosystem of nonprofits is exploding, yet the problems society faces are larger than nonprofits, said Allison Fine, on the Care2 webinar The Networked Nonprofit. The solution?  Networking. This was one of the key takeaways during the webinar presented by Fine, Beth Kanter, Danielle Brigida of National Wildlife Federation, and Mark Sirkin of Autism Speaks

“Nonprofits are fortresses trying to manage the message. Free agents will free you from your cage,” said Kanter. What’s a free agent? They are volunteers in your network. People who are passionate about your nonprofits issues and who want to make a difference! “Invite them in,” said Kanter.  Brigida agreed. A truly "networked nonprofit" realizes that help is reciprocal and this is something the National Wildlife Federation is embracing in their constituent engagement strategy.

Sirkin said that nonprofits are too focused on ROI – Return on Investment, something many of us in the nonprofit community have been discussing as we continue to develop road maps and define metrics to help measure social media’s impact. “We need to be focusing on ROE - Return on Engagement," said Sirkin

You can listen to the full recording of the webinar here. You can also view the slides on SlideShare below.

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Allyson Kapin

Allyson has been named one of "Top Tech Titans" by the Washingtonian, one of the Most Influential Women In Tech by Fast Company, and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. As Founding Partner of Rad Campaign, she leads the firm's client and online strategic services. For over a decade Allyson has helped non-profit organizations and political campaigns create dynamic and award-winning websites and online marketing and recruitment campaigns. She works side-by-side with her clients to meet their web needs and maximize their online effectiveness to create real world impact.