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Allyson Kapin 3 min read

New Tool Lets Nonprofits Send Action Alerts Through Facebook

Grassroots Enterprise recently launched “Actions” on Facebook that allows nonprofit organizations' supporters to take action and send a letter to their members of Congress without ever leaving Facebook —and without installing an app. The Actions tab will not only match supporters to federal and state legislative officials based on their addresses but will also capture names and emails in a database. Nonprofits also have the ability to:

  • Enable Tell-A-Facebook Friend functionality
  • Use a unique URL for the "Take Action" tab, linkable in status updates and emails
  • Promote numerous actions via an Action Center page
  • Add a prominent "Take Action" tab to your organization's Facebook pages

Check out the screenshot of the "Confirming Sonia Sotomayor as a Supreme Court Justice" action below. This new tool offers nonprofits loads of potential to mobilize activists and supporters through social networks.

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Allyson Kapin

Allyson has been named one of "Top Tech Titans" by the Washingtonian, one of the Most Influential Women In Tech by Fast Company, and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. As Founding Partner of Rad Campaign, she leads the firm's client and online strategic services. For over a decade Allyson has helped non-profit organizations and political campaigns create dynamic and award-winning websites and online marketing and recruitment campaigns. She works side-by-side with her clients to meet their web needs and maximize their online effectiveness to create real world impact.