NTEN and M+R Strategic Services have released their 2008 eNonprofit Benchmarks Study at http://www.e-benchmarks.org/.
The study presents data from January 2006 through December 2007, covering 21 major nonprofit organizations that use four different major CMS platforms. Here's what you'll find:
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Email Messaging:
Current benchmarks for open, click-through, response and page conversion rates
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Email List Size:
How much 'churn' should you anticipate and how quickly are email lists growing?
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Online Fundraising:
A look at growth in online giving, yearly patterns of giving, average gift size, monthly giving and fundraising messaging rates
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Online Advocacy:
How are advocacy open, click-through, page completion and response rates changing and what impact are super-activists having?
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Reference Sheet:
Keep the benchmark rates at your finger tips with this handy reference sheet!
More benchmark articles can be found here.
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