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Allyson Kapin 2 min read

Download the Presentation: Using the Web and Social Media for Advocacy

Last Tuesday Care2 held the much-anticipated webinar Using the Web and Social Media for Advocacy: Nuts, Bolts, and Strategies for Success with Care2's Heather Holdridge and three of the most effective online advocacy pro's -- Barry Jackson of AARP, Kathy Mitchell of Consumers Union and Seth Horstmeyer of Pew Environment Group. The presenters provided case studies and had a great discussion about:

  • How to run online advocacy campaigns to maximize signatures and real world impact.
  • How to effectively utilize your online advocacy and social media outreach to maximize impact with your legislative targets.
  • How online advocacy can be used to encourage your online supporters to do more beyond signing petitions and move up the ladder of engagement.

Check out the webinar presentation and recording here.

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Allyson Kapin

Allyson has been named one of "Top Tech Titans" by the Washingtonian, one of the Most Influential Women In Tech by Fast Company, and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. As Founding Partner of Rad Campaign, she leads the firm's client and online strategic services. For over a decade Allyson has helped non-profit organizations and political campaigns create dynamic and award-winning websites and online marketing and recruitment campaigns. She works side-by-side with her clients to meet their web needs and maximize their online effectiveness to create real world impact.